Brokeragemanagementreal estateSelect
January 12, 2015

Reinventing your brokerage, step by step

Last month we identified several steps that you should take if you’re serious about reinventing your real estate brokerage. In today’s highly competitive consumer-driven environment, there are always areas for improvement and challenges to overcome. But where do you start? Here are some areas to consider for each step to…
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internet marketingleadsMarketingreal estateRobert McTagueSelect
January 12, 2015

4 techniques for effective online lead generation

Internet buyer lead generation accounts for nearly 70 percent of my buyer business each year. Since 2006, I have been investing in buyer lead systems, and I now maintain a consistent 400 percent return on investment from Internet lead generation. However, the Internet landscape has changed somewhat during the past five years. The…
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Agent adviceintrovertspersonality typereal estatereal estate successSelect
January 11, 2015

4 tips for real estate introverts

Real estate, it’s been said, is no place for introverts. It’s a people-driven business. Some brokerages even engage in personality testing designed to uncover how agents handle various situations and where their strengths lie. Conventional wisdom says that introverts don’t succeed in sales, but the truth is far more nuanced.…
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michael mcclurenetworkingRachael Hitereal estateSelect
January 9, 2015

Kingpins of Facebook real estate groups reveal their secrets

Participating in Facebook groups can not only shake up your Facebook routine — it can also be a powerful tool to improve your business. But online groups can be tricky to navigate. Proper etiquette and common sense will keep you out of the moderator’s crosshairs and generate positive connections. I reached…
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Agent adviceMarketingreal estateSelect
January 9, 2015

5 sure-fire tactics for stronger content marketing

Content marketing is nothing new, but content marketing that works well is something everyone still struggles with. There are two parts to a great content marketing strategy: distribution (spreading around the content) and return on investment, or ROI (producing results through the content after people read it). Today, we’re focusing on…
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Agent adviceMarkets & Economyoutlookpete flintprofilereal estateReal Estate & Personal FinanceSelecttrulia
January 8, 2015

Pete Flint: ‘With Zillow, we can unlock even more innovation’

Pete Flint is the co-founder and CEO of Trulia. Are you optimistic about 2015? The 2015 housing market has a lot going for it. The market has emerged from the worst pains of the housing crisis. Foreclosures have declined sharply, as has negative equity. Even though the recovery remains unfinished,…
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MarketingMobileprofilereal estateSelectSEOTech & GadgetsTechnologytom ferry
January 8, 2015

Tom Ferry: ‘When hands go up, I feel like we’re winning’

Age: 44 Job title: Co-owner and CEO, Tom Ferry – Your Coach Location: Irvine, CA Hours per week spent on social media: 14 hours plus team support Social media accounts: Facebook, YouTube, LinkedIn, Twitter, Instagram Target demographic: Real estate professionals Average number of posts per day: One to three, depending on the channel…
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