Marketingreal estateSelectselling
January 16, 2015

Is your real estate marketing meeting buyers’ desires?

In the 2013 National Association of Realtors’ (NAR) Profile of Home Buyers and Sellers, home sellers stated that what they wanted the most from real estate agents was help marketing their homes to potential buyers. This is home sellers’ absolute No. 1 desire from their agents. Here’s what you did to market…
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MarketingMike Stottprofilereal estateSelect
January 15, 2015

Mike Stott: ‘A spirit of contribution is key to success!’

Age: 52 Degree and school: Business degree from the University of Hawaii, 1984 Lives in: Atlanta, Georgia Social media: Facebook, LinkedIn What’s your favorite activity outside of work and why? I enjoy working with the Boy Scouts as it’s a great opportunity to coach young men with sound life principals…
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Marketingpointersreal estaterelationshipSelecttips
January 15, 2015

Why I fired my coach

I recently had an experience with a life coach that didn’t provide the value I expected. I enjoyed a few pointers about mindset changes and understanding how much is possible … and then it began to degrade. He assumed things about how I work that weren’t true. They were fine…
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real estateSelectsmartTechnology
January 15, 2015

6 free must-install Google Chrome extensions for Realtors

Google’s Chrome browser comes packed with thousands of extensions that can simplify your life. Similar to apps on your smartphone, these extensions range in functionality from social media to productivity and security. With a few quick downloads, your browser could be doing more for you. Here are some of my favorites…
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profilereal estateSelectTechnology
January 14, 2015

Katie Lance: ‘Social media is like being at a dinner party’

Age: 39 Years in real estate: 10 Job title: Owner and CEO, Katie Lance Consulting Location: San Francisco Bay Area Hours per week spent on social media: Too many to count Social media accounts: Facebook, Twitter, LinkedIn, Google Plus, YouTube, Instagram and Pinterest Target demographic: Brokerages, tech companies in the real…
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real estateSelectTechnology
January 14, 2015

4 crucial data sets for making business decisions

The prevalence and availability of information has exploded in recent years. This influx of data has allowed corporations to cut costs, streamline processes and find new revenue streams. But in 2015, big corporations will no longer corner the market on information. That’s good news for real estate agents, who now…
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Brokeragereal estateSelectsuccess
January 13, 2015

4 survival strategies for brokerages

This one is specifically for owners of larger brokerages: You are in the middle of a war zone battling giant portals and local brokerages for the eyes and hearts of your marketplace members. Often the heat is too intense to think strategically, so instead you carefully peruse business plans handed…
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open datapredictionsreal estateSelectTechnology
January 13, 2015

How open data will supercharge your business

There is a lot of buzz around data these days. Whether you’re using the term “open data,” “big data” or incorporating some other broad adjective, data are central to the discussion of every industry’s future. As every aspect of our world is digitized, lots of new information becomes accessible. In theory, this…
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