WFG News
February 26, 2015

The tech tool real estate agents aren’t using (but should be)

Inman’s recent special report, “How to deliver technology agents need,” highlights one of the most common challenges faced by the real estate industry: agents are not taking advantage of the technology that brokers offer to them. It is somewhat understandable. As consumers of technology, if we don’t see a quick and…
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WFG News
February 10, 2015

Some groups don’t get a say in the great portal debate

How should the industry address listing feeds to ListHub, Zillow, and other multiple listing services and portals? It’s up to brokers — and there are some industry groups who simply don’t get to vote. Jon Coile is the president of Champion Realty, a regional brokerage in Maryland, and the chairman of…
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WFG News
February 9, 2015

How should brokers and MLSs navigate new world of listing distribution?

Real estate listing distribution will change significantly when ListHub and Zillow split in April. Brokers and MLSs are rushing to ensure that their listings remain on the most popular consumer advertising portals. Those brokers and MLSs need to take great caution in their next steps. Moving too quickly could undermine…
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WFG News
February 4, 2015

Unintended consequences of listing regulations

“Follow the drugs and you’ll find the drug dealers, but follow the money and you’ll be surprised where it takes you.“ – HBO’s police drama “The Wire” Regulations governing the access, distribution and display of residential real estate listings changed many industry dynamics over the past 20 years. Traditionally, brokers…
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WFG News
January 28, 2015

Turn down the portal-attack noise to hear the truth

Every time I read an article or a comment criticizing one of the evil media portals, I can’t help but think of an age-old issue we have as an industry. All too often we seem to suffer from memory loss about the not-so-long-ago past. I can vividly remember when the…
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WFG News
January 27, 2015

Zillow will offer more perks for listings

Zillow will roll out new perks this year for brokerages that provide direct listing feeds to the portal that the company says will increase their visibility and branding. More than 5,000 brokers currently provide a direct feed to Zillow under the existing “Pro for Brokers” program. In return, listing agents…
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