January 19, 2015

Inside a modern CRM

More agents than ever are seeing bigger returns on the investments they make in their contact databases, thanks to an evolution in customer relationship management software that not only helps agent easily route and track leads, spotlight promising prospects and receive instant notifications, but which integrates with other apps to automate…
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internet marketingleadsMarketingreal estateRobert McTagueSelect
January 12, 2015

4 techniques for effective online lead generation

Internet buyer lead generation accounts for nearly 70 percent of my buyer business each year. Since 2006, I have been investing in buyer lead systems, and I now maintain a consistent 400 percent return on investment from Internet lead generation. However, the Internet landscape has changed somewhat during the past five years. The…
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Agent adviceBuyers & SellersleadsMarkets & Economyportalsreal estateSelectTechnologythird-party websites
January 8, 2015

Are you thriving or suffering due to third-party websites?

If you work in real estate, you have likely heard or spoken this sentence: “Zillow is killing the industry.” Well, here’s a controversial opinion: In spite of the prevailing opinion, our industry is actually thriving in the age of consumer-driven, third-party real estate websites — and I can prove it. According to…
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Agent adviceleadsOpinionportalsscott olsenSelectTechnology
January 5, 2015

Leads come from agents, not portals

Had enough portal talk? It seems like everywhere you turn in our industry, someone’s discussing the pros and cons of Zillow, Trulia and realtor.com. It’s understandable — these companies are driving big changes in real estate advertising that will influence our industry for years to come. And although I prefer to stay…
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leadsmorry eghbalobituary leadspredictive dataSelectseller leadsTechnology
January 4, 2015

Startup offers a new way to dig up seller leads

Ed Gilland, a real estate agent in Southern California, was looking for a new way to generate seller leads when an acquaintance told him about SuccessorsData.com. SuccessorsData.com, which launched in July as ObituaryLeads.com, helps real estate agents and investors connect with the heirs and beneficiaries who must decide what to do with a home…
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