WFG News
March 6, 2015

Heart of Darkness: angels and demons

A few days after my first strange encounter with Eris Roberts, the mysterious agent who contacted my desk to share her zeal and worry for her broker, Frank Needler, I found the following missive in my mailbox. After multiple unsuccessful attempts to contact Roberts and ask her when she received this…
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WFG News
March 6, 2015

3 tips for navigating the expanding short-term rental real estate niche

There is a movement across America in city governance, municipalities, townships, homeowners’ associations, condo associations — in fact, anywhere that can impose legislation and regulation — and it’s growing. This expansion impacts second-home buyers everywhere, and it’s something real estate professionals need to understand. The short-term rental market is no longer…
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WFG News
March 6, 2015

Susana Murphy on one major improvement — incorporating live-answer phone system

Susana Murphy, founder of Alante Real Estate, talks about how technology levels the playing field and why waiting to be a star in one man’s real estate production keeps her up at night. The post Susana Murphy on one major improvement — incorporating live-answer phone system appeared first on WFG…
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WFG News
March 6, 2015

What are you contributing to the real estate ecosystem?

If you attended Real Estate Connect New York in January, then you heard Joanna Lord speak, and if you were like me, you were blown away by her. She is totally on my “people to watch list” (which keeps getting longer after every Connect event!). She has been immersed in branding,…
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WFG News
March 6, 2015

Swipe embraces visual media trends to create a new breed of home search

Editor’s note: This week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business. Have suggestions for products that you’d like to see reviewed by our expert? Email him at craig@inman.com. The pitch Yesterday, I discussed in some verbosity Doorsteps, a…
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WFG News
March 6, 2015

Kevin Hincker: ‘The industry is currently dependent on a single technology — one invented 2,000 years ago’

Chief technology officer and co-founder, NuOffer Time at NuOffer: Two years. Describe what you do in one sentence: I oversee the development team and create new features. Age: 51 Location: Los Angeles Social media: LinkedIn  Kevin Hincker’s workspace. What do you do? I draw on white boards and go to meetings :). I write code,…
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WFG News
March 6, 2015

10 free places to promote your real estate content

Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing for no reason. You should spend the same amount of time promoting your blog as you spend writing your posts. This strategy…
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WFG News
March 5, 2015

4 ways to brand yourself to attract more real estate business

Pepsi or Coke? It’s one of the greatest rivalries in beverage history! Whichever side of the aisle you occupy, you’re not likely to cross over without some serious convincing. That’s because most of us are brand-loyal shoppers. Whether it’s soft drinks, shampoo or clothing — we all have our favorite brands,…
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WFG News
March 5, 2015

Relying on your brokerage for lead generation? You’re doing it wrong

Every time I hear about lead generation, I want to throw up. Let’s be honest: lead generation is not the next big thing in this business. I understand that a lot of people will disagree with me, and that’s OK. But if you think your brokerage needs to feed you…
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WFG News
March 5, 2015

Greg Fox: ‘The 2 percent keeps me up at night’

The broker-owner at Better Homes and Gardens Real Estate Alliance talks about rebranding a business and which 2 percent keeps him up at night. The post Greg Fox: ‘The 2 percent keeps me up at night’ appeared first on WFG National Title Insurance Company.
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