Marketingreal estateSelect
January 22, 2015

How to generate leads with a focused social-media campaign

If you’re like most real estate agents, chances are you have at least started to build a presence online. More and more agents understand the need to have a website or blog — it is your virtual storefront. More than half of homebuyers start their home search online. It’s clearly…
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profilereal estateSelectTechnology
January 14, 2015

Katie Lance: ‘Social media is like being at a dinner party’

Age: 39 Years in real estate: 10 Job title: Owner and CEO, Katie Lance Consulting Location: San Francisco Bay Area Hours per week spent on social media: Too many to count Social media accounts: Facebook, Twitter, LinkedIn, Google Plus, YouTube, Instagram and Pinterest Target demographic: Brokerages, tech companies in the real…
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michael mcclurenetworkingRachael Hitereal estateSelect
January 9, 2015

Kingpins of Facebook real estate groups reveal their secrets

Participating in Facebook groups can not only shake up your Facebook routine — it can also be a powerful tool to improve your business. But online groups can be tricky to navigate. Proper etiquette and common sense will keep you out of the moderator’s crosshairs and generate positive connections. I reached…
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listing mobile appslisting portalsMobilemobile applicationsreal estate social networkSelectTechnology
January 8, 2015

Google Capital takes a stake in Indian listing portal CommonFloor

CommonFloor, which claims to be India’s biggest listing portal with more than 500,000 listings in 200 cities, says an investment by Google Capital will help it beef up the platform to enable buyers and sellers to find a match more quickly. Google Capital’s stake in CommonFloor was not disclosed, but…
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MarketingMobileprofilereal estateSelectSEOTech & GadgetsTechnologytom ferry
January 8, 2015

Tom Ferry: ‘When hands go up, I feel like we’re winning’

Age: 44 Job title: Co-owner and CEO, Tom Ferry – Your Coach Location: Irvine, CA Hours per week spent on social media: 14 hours plus team support Social media accounts: Facebook, YouTube, LinkedIn, Twitter, Instagram Target demographic: Real estate professionals Average number of posts per day: One to three, depending on the channel…
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Agent adviceLorelei Taylorreal estateSelect
January 7, 2015

How to spread hate and discontent through social media

Using social media is a great way to build relationships with current and potential clients. Using social media is also a great way to insult and alienate those with whom you work or would like to work. And you might not even realize you are doing that! Recently, a title…
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Marketingreal estateSelect
January 3, 2015

Heather Elias: ‘It’s the quality of the connections that matters’

Age: 41 Years in real estate: 10 Job title: Vice president of industry engagement at Century 21 Redwood Realty Location: Northern Virginia Hours per week spent on social media: Not as many as when I was with NAR! Social media accounts: Facebook, LinkedIn, Twitter, Instagram, YouTube and Pinterest (in order of time spent)…
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December 2, 2014

What’s your Story?

Everybody has one. It’s rare we get to share it online in a way that truly shows what we’re all about though. Story wants to change that. From their website: “Your Story page is built around your content. Forget about fixed templates or clunky Content Management Systems. Story sites are based…
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