Agent adviceMarketingpublic speakingQuick Tipsreal estateSelecttips
January 6, 2015

Tips for mastering public speaking

Never turn down an opportunity to speak to the public. After all, you give presentations all the time, whether you’re trying to explain what you do for a living to your daughter’s kindergarten class (or skeptical relatives on holidays), giving a listing presentation while seated at Emily Brown’s kitchen table, or (cross…
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MarketingpitchSelectSerialstorytelling in real estateTJ Curran
January 3, 2015

What ‘Serial’ can teach you about real estate

If your family is like mine, sitting around the holiday dinner table means discussing the year that’s gone by and our aspirations for 2015. And if your family is really like mine, you’ll also discuss your theories about “Serial.” “Serial” is a podcast that explores a nonfiction story over multiple episodes; the final episode…
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Marketingreal estateSelect
January 3, 2015

Heather Elias: ‘It’s the quality of the connections that matters’

Age: 41 Years in real estate: 10 Job title: Vice president of industry engagement at Century 21 Redwood Realty Location: Northern Virginia Hours per week spent on social media: Not as many as when I was with NAR! Social media accounts: Facebook, LinkedIn, Twitter, Instagram, YouTube and Pinterest (in order of time spent)…
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Agent adviceMarketingQuick Tipsreal estateReal Estate Agentsreal estate marketingreal-estate-brokerageSelectThe Reputation Shop
December 31, 2014

Discovering and marketing to your niche

Although a select few Realtors know that real estate is their calling from day one, most have tried at least one other career before starting in real estate. Consequently, they are well-acquainted with one type of service career or another. Maybe that one service spanned multiple industry verticals, but the…
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MarketingTechnology
December 1, 2014

Tis the season for handwritten postcards

Introducing innovation to the greeting card industry is no small task, but that’s exactly what the folks behind Fountain Greetings have set out to do. FG offers a process to “modernize the greeting and gifting industry and bring back the lost art of the handwritten-card.” The process is fairly simple. You…
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MarketingTechnology
October 24, 2014

Easily add or edit businesses in Apple maps

In mid 2012, Apple made a fairly controversial move by dropping Google as their mapping provider in favor of their own mapping platform using data from Yelp!. In a Facebook status update I wrote: Yelp profiles – before they were good for SEO, user reviews, etc. But NOW, here’s an…
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MarketingTechnology
July 25, 2014

Rumors Abound of Possible Zillow / Trulia Merger

Speculation has been swirling this week over a possible merger of Zillow and Trulia, the two largest consumer real estate websites, with a combined monthly visitor count of about 70 million. A group of six investors currently owns 42% of Zillow and 52% of Trulia, leading some experts to wonder…
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