agent brandingMarketingReal Estate Agentsreal estate marketingSelect
January 15, 2015

A real estate agent’s guide to defining personal brand

A brand is anything — a symbol, design, name, reputation, emotion, tone or any other signifier — that separates one thing from another. That’s a broad definition for what is actually a very personal message to the consumer. After all, for real estate agents, branding on a personal level is becoming…
Read More
peyman aleaghaReal Estate AgentsSelectSEOTechnology
January 14, 2015

New SEO secret: We don’t speak in keywords

This is the third installment in our series of real estate search engine optimization (SEO) articles, and I promised last time to tell you about localized and mobile search. There’s one powerful trick you can use to help you better compete with the big websites. Want to beat out the search results from…
Read More
Agent adviceMarketingQuick Tipsreal estateReal Estate Agentsreal estate marketingreal-estate-brokerageSelectThe Reputation Shop
December 31, 2014

Discovering and marketing to your niche

Although a select few Realtors know that real estate is their calling from day one, most have tried at least one other career before starting in real estate. Consequently, they are well-acquainted with one type of service career or another. Maybe that one service spanned multiple industry verticals, but the…
Read More