WFG News
February 20, 2015

The real estate referral coefficient

Referrals are the core of a real estate agent’s business. We know how to improve them and maintain them, so why wouldn’t we be able to take a mathematical approach to estimating how improving your referrals can enhance business? That’s what we’re going to try to do here. Let’s define the…
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WFG News
February 20, 2015

Free Twitter tool delivers real estate leads to your email inbox

Twitter can be frustrating for me. Have you ever felt that way? The typical advice about posting great content, responding to tweets and engaging with people seems easy. But then you log in and see the mess that is millions of tweets being sent daily. I don’t know about you,…
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WFG News
February 19, 2015

Why Twitter is a vital social network for real estate agents

When I talk with Realtors in my local market here in San Diego, I always like to check in on which social networks they like to use. Facebook is far and away the dominating force, and it’s easy to understand why. Creating a Facebook business page allows you to stay…
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WFG News
February 19, 2015

2 not-so-secret tools for your real estate business

I’ve got a secret — a couple, in fact — that could really and truly transform your business. First, there is no “magic” in real estate or any industry. The common theme I see in so much promotion of new ideas is that they’re quick or easy. It makes me sad to…
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WFG News
February 19, 2015

Zillow + Trulia: an insider view

“Do the right thing.” Those four simple words are part of the “Zillow Way” — a set of principles that guide Zillow and its 1,000-plus employees. They use these principles to achieve their mission — to empower consumers by providing the information and tools they need to make smart decisions about homes, real…
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WFG News
February 19, 2015

Dave Eisenberg: ‘The agent role will shift to focus on vertical interest and serious domain expertise’

Dave Eisenberg is the CEO of Floored. Age: 29 Degree, school: Psychology, Harvard Location: New York City Social media: LinkedIn, Twitter, Facebook Dave Eisenberg relaxing over a glass of his favorite rum, Zacapa 23. Photo by his old boss and close friend, Andy Dunn, who introduced him to the spirit.…
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WFG News
February 19, 2015

FHA launches historic homebuyer ‘care package’ for 2015

After several years of lackluster participation in the housing market, first-time homebuyers are getting a boost from the Federal Housing Administration (FHA) this year. Last year, the percentage of homes sold to first-time buyers remained at 29 percent for the second straight year, which represented that demographic’s lowest market share…
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WFG News
February 18, 2015

10 reasons email real estate marketing beats social media

Social media can be a soul-crushing experience for a real estate agent. On Facebook, your posts get seen by a whopping four people. Or on Twitter, you find out that a past client just bought a house with another agent. Over on Pinterest, you are getting zero interaction on any…
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WFG News
February 18, 2015

Home loans can offer a world of opportunity to savvy real estate agents

Ever since the Consumer Financial Protection Bureau released its findings that almost half of homebuyers don’t shop around for the best rate on their mortgage, I’ve been trying to make sense of this revelation. It’s not that it’s shocking — the fact that homebuyers need a lot of help with the…
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WFG News
February 18, 2015

Facebook ads for real estate agents: A step-by-step guide

Social media has introduced a whole new world of advertising and marketing to real estate agents. But where should you start? Facebook is one of the most widely used social networks on the planet, and if you haven’t implemented a Facebook ad strategy yet, here’s your guide to starting one.…
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