WFG News
February 26, 2015

Heather Marie on how testing and analytics are changing her tech-driven business

The Shoppable founder and CEO talks about diving deep into Google Analytics, how working in a technology business means constant change, and why the best ideas come up during cocktails. The post Heather Marie on how testing and analytics are changing her tech-driven business appeared first on WFG National Title Insurance…
Read More
WFG News
February 26, 2015

3 major business changes I made after Real Estate Connect NYC

The big question on my mind as I arrived at Real Estate Connect New York in January this year was, “What can I learn to make the big leap this time?” I’ve been asking myself that same question for the past two years. I felt that my business was stagnating. I was…
Read More
WFG News
February 26, 2015

Kenneth Ham’s real estate tech career started with TI-82 calculator games

Lead developer and architect, Balcony Time at Balcony: Six months What he does: My job is to fully realize the Balcony platform, which includes our Web product, mobile app, vendor integrations, as well as development that targets social media and marketing. Age: 31 Degree, school: MS in computer science, Texas…
Read More
WFG News
February 26, 2015

6 critical ‘musts’ for every real estate investor

Investment in any industry isn’t easy, and real estate investment can be particularly challenging. Here are six things you need to get a handle on before you start pouring money into a real estate investment. 1. You must know your market. When I first jumped into the real estate business, I…
Read More
WFG News
February 25, 2015

Is a rebate real estate brokerage better for consumers?

Just like Skynet in the movie “Terminator 3: Rise of the Machines,” rebate real estate brokerages seem to be taking over the planet. Love or hate them, they are here — probably here to stay. If you are not aware, a rebate real estate brokerage is where the real estate…
Read More
WFG News
February 25, 2015

Agent branding trumps IDX on real estate websites

“Websites for just $5 per month. Websites for just $10 per month. Websites for just $200 per month with 20 guaranteed leads and an ‘about us’ page!” This is what real estate agents who want to create an online presence see over and over again, every day. There are tons…
Read More
WFG News
February 25, 2015

Win over millennial real estate clients with a ‘team player’ attitude

At long last, the millennial generation has reached homebuying age. We’ve worked tirelessly to win over Generation X and baby boomers who value independence and hard work, but now it’s time to wow the next generation, a segment of the population that represents nearly 80 percent of first-time homebuyers. As…
Read More
WFG News
February 25, 2015

Barbara Ann Rogers: ‘I’ll be able to show listings from all over to my clients’

The broker with William B. May talks about a new IDX platform and why her buyers keep her up at night. The post Barbara Ann Rogers: ‘I’ll be able to show listings from all over to my clients’ appeared first on WFG National Title Insurance Company.
Read More
WFG News
February 25, 2015

Portals pay to play? Brokers, MLSs could profit from listing feeds

Clichés are commonplace in real estate. The simple, repetitive statements are supposed to make complex topics succinct. But more often, they create trite answers instead of strategic thought. “A real estate portal is just another advertising platform.” “They’re selling our leads back to us.” “Portals are no different than newspapers.” “My…
Read More
WFG News
February 25, 2015

How to block other real estate agents from seeing your Facebook ads

Are you wondering how to block other real estate agents from seeing your Facebook advertisements and running up your ad spend with curiosity clicks? There is a section of your Facebook advertising where you can add an audience. It is the same place you upload your database or add a…
Read More