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WFG News
March 6, 2015

Feds tap Zillow’s chief economist for open-data initiative

Zillow Chief Economist Stan Humphries has been named to an advisory panel that the federal government says will help it do a better job unleashing vast troves of data to foster economic growth and promote better decision-making — including census data served up by real estate search sites. Humphries, creator of…
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WFG News
March 6, 2015

Heart of Darkness: angels and demons

A few days after my first strange encounter with Eris Roberts, the mysterious agent who contacted my desk to share her zeal and worry for her broker, Frank Needler, I found the following missive in my mailbox. After multiple unsuccessful attempts to contact Roberts and ask her when she received this…
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WFG News
March 6, 2015

Realtor.com climbs in rankings, Trulia’s new look, Homes.com picking up steam

Zillow Group has given Trulia’s home page a subtle makeover, which could foreshadow other changes that would help differentiate the nation’s most popular real estate search portals now that they’re under the same roof. Before it was acquired by Zillow, Trulia’s home page featured an image of a couple holding hands, strolling up a…
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WFG News
March 6, 2015

3 tips for navigating the expanding short-term rental real estate niche

There is a movement across America in city governance, municipalities, townships, homeowners’ associations, condo associations — in fact, anywhere that can impose legislation and regulation — and it’s growing. This expansion impacts second-home buyers everywhere, and it’s something real estate professionals need to understand. The short-term rental market is no longer…
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WFG News
March 6, 2015

Susana Murphy on one major improvement — incorporating live-answer phone system

Susana Murphy, founder of Alante Real Estate, talks about how technology levels the playing field and why waiting to be a star in one man’s real estate production keeps her up at night. The post Susana Murphy on one major improvement — incorporating live-answer phone system appeared first on WFG…
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WFG News
March 6, 2015

What are you contributing to the real estate ecosystem?

If you attended Real Estate Connect New York in January, then you heard Joanna Lord speak, and if you were like me, you were blown away by her. She is totally on my “people to watch list” (which keeps getting longer after every Connect event!). She has been immersed in branding,…
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WFG News
March 6, 2015

Swipe embraces visual media trends to create a new breed of home search

Editor’s note: This week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business. Have suggestions for products that you’d like to see reviewed by our expert? Email him at craig@inman.com. The pitch Yesterday, I discussed in some verbosity Doorsteps, a…
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WFG News
March 6, 2015

Kevin Hincker: ‘The industry is currently dependent on a single technology — one invented 2,000 years ago’

Chief technology officer and co-founder, NuOffer Time at NuOffer: Two years. Describe what you do in one sentence: I oversee the development team and create new features. Age: 51 Location: Los Angeles Social media: LinkedIn  Kevin Hincker’s workspace. What do you do? I draw on white boards and go to meetings :). I write code,…
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WFG News
March 6, 2015

10 free places to promote your real estate content

Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing for no reason. You should spend the same amount of time promoting your blog as you spend writing your posts. This strategy…
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WFG News
March 6, 2015

Brokers facing tough choices when portals raise prices for ‘featured’ listings

When Zillow told New York City-based brokerage CORE in December that the price of “featuring” its listings on the portal in 2015 would be four times what it paid in 2014, the company decided to cancel its ad spend. Instead of paying to feature listings on the site — blocking…
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