WFG News
February 18, 2015

Mauricio Umansky: ‘We won’t accept just any agent’

The chief executive officer of The Agency talks about 100 percent transparency and why meditation should be done before the cocktail. The post Mauricio Umansky: ‘We won’t accept just any agent’ appeared first on WFG National Title Insurance Company.
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WFG News
February 18, 2015

How News Corp. could take out Zillow

After News Corp. took control of realtor.com and ListHub, players in the real estate industry started to wonder what would happen next. When Zillow and ListHub failed to renew their listing agreement, things really started to heat up. And now that Zillow and Trulia are merging, the battle is really going…
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WFG News
February 18, 2015

Nicholas Quirico: ‘The biggest problem facing the industry is listing inaccuracy’

Inman is interviewing real estate professionals in every area of the field to talk about technology use. Here’s Nicholas Quirico of Accurate Agent and MyHouseHas. I run a business called Accurate Agent that addresses problems early on in the real estate process. I work to bring Realtors the tools they need…
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WFG News
February 17, 2015

Why independent brokers should set up agent training programs

Here’s a thought: “In five years, 50 percent of the transactions will be completed by an agent who is not currently licensed.” That’s a quote from the incoming president of the Pennsylvania Association of Realtors, Ron Croushore. It makes you stop and think about where these new agents are going…
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WFG News
February 17, 2015

How agents can survive the transition from ‘rainmaker’ brokerage to independence

I hate the term “rainmaker,” though technically I fit the description as it’s used within the real estate industry. Contrary to what is typically associated with a rainmaker, I don’t make dollar bills (or leads, for that matter) fall from the sky onto my team members as if it is…
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WFG News
February 17, 2015

‘7 Ps’ of real estate listing marketing

Some agents subscribe to the “3 Ps” of marketing, which allegedly are: Put a sign in the yard. Put it in the multiple listing service (MLS). Pray. There is nothing wrong with praying or burying the St. Joseph statue in your front yard, but to be highly successful, you need…
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WFG News
February 17, 2015

Shift your mindset when selling to vacation rental buyers

The vacation rental market is in a period of massive growth. More vacation homes are being purchased; more owners are planning on renting; and more tourists are finding that this new mode of accommodation fits their needs better than a hotel or resort. This surge in supply and demand is…
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WFG News
February 17, 2015

Leigh Brown: ‘Unless you’re trying to be a secret agent, you have to be visible’

Age:​ 40​ Years in real estate:​ 15​ Job title:​ CEO, dream maker​ Location:​ Charlotte/Concord, North Carolina Hours per week spent on social media:​ Do I have to admit this out loud? Probably 30 all added up?​ Social media accounts: Facebook, Twitter, Instagram, LinkedIn, Pinterest Target demographic:​ Good people​ Average number of posts…
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WFG News
February 17, 2015

Who moved my Facebook real estate data set?

In early 2014, Facebook launched new demographic data on all users within the United States (not available in Canada at this time). Behind the scenes, Facebook partnered with three different data companies to provide the data. Tech-savvy agents were able to produce and run advertisements that were relevant to the…
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WFG News
February 16, 2015

6 steps for maximizing your real estate Internet exposure

Applying the following online exposure concepts will help you distinguish yourself from the overcrowded sea of real estate agents, generate a plethora of high-quality leads based on your Internet presence (and not your marketing budget), reduce your advertising costs, help demonstrate your value to potential clients, create additional points of…
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