WFG News
February 9, 2015

Heart of Darkness: into the jungle

The other day, Eris Roberts, a real estate agent, contacted my desk here at Inman in what can only be described as a frenzied, even delirious, voice. She was speaking about her broker, Franklin Needler, in terms and tone that betrayed no less than religious zeal. “You do not understand,”…
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WFG News
February 9, 2015

Gary Keller delivers 150-minute, 99-slide tome to 10,000 KW agents in Orlando

ORLANDO, Fla. — Yesterday morning, more than 10,000 Keller Williams agents sat studiously quiet for 157 minutes at the Orlando Convention Center as KW guru Gary Keller delivered a 99-slide PowerPoint lecture on economics and the state of the industry without seeming to blink or take a breath. (See the full…
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WFG News
February 9, 2015

Simon Ru: ‘Why is the real estate industry still the same as it was in the ’90s?’

Simon Ru is the CEO at UpNest. Describe what you do in one sentence: Disrupting the real estate industry. Age: 36 Degree, school: University of California at Berkeley for both undergrad and MBA Location: Burlingame, California Social media: LinkedIn Simon Ru with his son.   What’s your favorite activity outside of work and…
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WFG News
February 9, 2015

Lindsay Bacigalupo Reuter: ‘My business is built on referrals and relationships’

Lindsay Bacigalupo Reuter of the Reuter Bray Group discusses joining forces and why she’d rather drink coffee than a cocktail. The post Lindsay Bacigalupo Reuter: ‘My business is built on referrals and relationships’ appeared first on WFG National Title Insurance Company.
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WFG News
February 9, 2015

How should brokers and MLSs navigate new world of listing distribution?

Real estate listing distribution will change significantly when ListHub and Zillow split in April. Brokers and MLSs are rushing to ensure that their listings remain on the most popular consumer advertising portals. Those brokers and MLSs need to take great caution in their next steps. Moving too quickly could undermine…
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WFG News
February 6, 2015

3 types of real estate content for targeting specific leads

As a Realtor, you’re going to have some main areas of content that you consistently mine for your real estate blog ideas. And hopefully, you mine those areas consciously, using some ideas to draw in a particular audience and other ideas to boost your keyword rankings. The key is to…
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WFG News
February 6, 2015

Real estate social brand integrity in an era of screenshots and copy-and-paste

I need a word with you. Between us — between you and me, and between me and your brand. The lack of privacy in social media is nothing new. Right? There are confusing privacy settings, changing rules and platforms, and the list goes on. Over the past year Facebook, Twitter and…
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WFG News
February 6, 2015

Jeff Lobb: ‘From a sales perspective, it’s about like and trust’

Jeff Lobb of SparkTank talks about white labels, three-quarters transparency and sharing to show you’re human. The post Jeff Lobb: ‘From a sales perspective, it’s about like and trust’ appeared first on WFG National Title Insurance Company.
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WFG News
February 6, 2015

Door-knocking tactics reek of used car salesmanship

I’ve written before about why consumers trust Zillow more than real estate agents. In that article, I stated that Zillow isn’t the pushy salesperson that many real estate agents are — and that’s what’s given our profession a bad name. Last week, I visited the Raise The Bar In Real Estate Facebook…
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WFG News
February 6, 2015

Donna Stott: ‘I don’t define my clients’ success; they do’

Age: 52 Degree, school: Academy for Coaching Excellence, Sacramento, California Location: We serve all of the U.S. and Canada, and we have had agents take our courses from Australia, Japan and other countries around the world. Since they are done via webinar and are recorded, timezones don’t matter. Social media:…
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