WFG News
February 4, 2015

How I generated 100 real estate leads in 7 days for $50

One of the fun things about sales and marketing is that it’s always changing. It seems as though every few years, someone presents a seminar on the new “proven” sales technique. In fact, a simple Google search for “in-person sales styles” brings up a document that lists 18 different selling…
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WFG News
February 4, 2015

Unintended consequences of listing regulations

“Follow the drugs and you’ll find the drug dealers, but follow the money and you’ll be surprised where it takes you.“ – HBO’s police drama “The Wire” Regulations governing the access, distribution and display of residential real estate listings changed many industry dynamics over the past 20 years. Traditionally, brokers…
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WFG News
February 3, 2015

5 digital marketing practices every brokerage should adopt

Digital marketing success doesn’t revolve around marketing secrets; it revolves around marketing commitments. Where most real estate agents fail on social media and digital marketing is in putting together a plan and sticking to it. Brokerages are no different. With exceeding pressure on brokerages to recruit, market and produce top-notch…
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WFG News
February 3, 2015

My Uber driver was a real estate agent

How perfect. While on my way to Real Estate Connect New York, using Uber to get to the airport in Miami, I found out that the driver is a real estate agent! He drives for Uber early in the morning and in the evening for some extra cash. So on…
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WFG News
February 3, 2015

Agent hiring is broken, so here’s what top brokerages are doing about it

Hiring a new agent isn’t necessarily the easiest — or most enjoyable — thing to do. It can be costly, inefficient, require a lot of time … and, in the end, your decision could amount to nothing more than an educated guess. It’s OK to admit it: Hiring can suck! Well, it…
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WFG News
February 2, 2015

11 mortgage FAQs from returning buyers (and how to answer them)

As a buyer’s agent, I think knowing the answers to buyer questions and concerns that emerge is essential to conveying our experience and knowledge of the process. Amy Buynoski, vice president and mortgage banker at Fidelity Bank, has 12 years of experience in getting loan successfully to the closing table.…
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WFG News
February 2, 2015

7 things millennial homebuyers won’t tell you

The millennial generation is a social bunch. They love social media, they love texting, and they love connecting with their peers. Millennials share almost every detail of their lives, which is different from earlier generations. Yet there are things that millennials won’t tell you during the home buying process. To…
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WFG News
February 2, 2015

Real estate is missing an opportunity to reach qualified buyers

After decades of operating on the day-to-day transactional side of this industry as an agent and lender, I now enjoy a unique vantage point where the housing industry intersects — real estate, mortgage lending, quasi-governmental housing agencies, policymakers and non-profit organizations, and, of course, the homebuyer. My observations over the…
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WFG News
February 2, 2015

Bubba Mills: ‘You don’t have a job, you have a career and make dreams come true’

Age: 43 Degree, school: Streets of San Diego Location: Oceanside, California Social media: Facebook, Twitter, LinkedIn What’s your favorite activity outside of work and why? Vacations with my wife are my favorite activities. We love to spontaneously pack up the RV and drive to a lake for the weekend. Don’t get…
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WFG News
January 30, 2015

Handling client expectations in an era of open real estate data

Real estate professionals are operating in an unprecedented time. Our clients now have access to more information than ever before. Today, by the time clients contact an agent to set up showings, it’s more than likely that they’ve already spent hours online researching neighborhoods and properties. We are no longer…
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