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The Latest News from WFG National Title Company
ryantate
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WFG News
February 11, 2015

3 things VA homebuyers need from real estate agents

More veterans are taking advantage of their Department of Veterans Affairs (VA) loan benefit than ever before. With no down payment, no mortgage insurance and flexible credit standards, it’s easy to see why. The VA loan that was once looked down upon by agents has become a streamlined process with…
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ryantate
153
WFG News
February 11, 2015

Amy Harris: ‘Social media gives my brand a big reach’

Age: 54 Years in real estate: Five Job title: Sales associate Location: Keller Williams Short Hills Hours per week spent on social media: Two to three hours per day Social media accounts: Facebook, Pinterest, LinkedIn, YouTube, Google Plus and Twitter Target demographic: Buyers ages 30 to 41, sellers 40 and older Average number of posts per day: Three…
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ryantate
136
WFG News
February 11, 2015

6 lessons learned during 10 years of top local real estate blogging

Last fall, I made CBS Minnesota’s list of the best local bloggers. Making any local list like that is great publicity — and it was certainly a surprise. Real estate is local, and so is my business. That kind of local recognition brings in business. My St. Paul Real Estate Blog…
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ryantate
133
WFG News
February 10, 2015

Build ‘ships with millennials to gain their trust (and real estate business)

Those in sales are accustomed to focusing on the numbers. After all, we like numbers, especially big ones. But what happens when salespeople focus so much on their numbers that they lose focus on current and potential customers? Simply put, they’re categorized or tagged and become “leads,” “prospects” and, soon…
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WFG News
February 10, 2015

Some groups don’t get a say in the great portal debate

How should the industry address listing feeds to ListHub, Zillow, and other multiple listing services and portals? It’s up to brokers — and there are some industry groups who simply don’t get to vote. Jon Coile is the president of Champion Realty, a regional brokerage in Maryland, and the chairman of…
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ryantate
136
WFG News
February 10, 2015

Why the traditional brokerage model is obsolete

Traditionally, a real estate salesperson joined a brokerage for the power of their marketing and name recognition, relying on the “Higher Power” to drive leads and sales. Changes to the commission split structure put more and more marketing responsibility on the individual. The shift to social media and enhanced online…
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ryantate
136
WFG News
February 10, 2015

3 barriers to delivering the tech solutions real estate agents crave: Part 2

Yesterday, we dug into an Inman survey to examine the first big barrier that technology vendors face when trying to meet the needs and wants of the real estate agents they served. That barrier was industry fragmentation, but it wasn’t the only (or the biggest) challenge that technology vendors must…
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ryantate
135
WFG News
February 10, 2015

Generate quality listing leads in your top-selling neighborhoods with 3 momentum marketing steps

If you’re a big sports fan, then you know all about the almighty power — and sometimes unforgiving will — of Mr. Momentum. In the blink of an eye, the favor can switch from one team to another, and for that period of time, nothing can stop them. Real estate marketing…
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ryantate
136
WFG News
February 9, 2015

3 barriers to delivering the tech solutions real estate agents crave: Part 1

I loved the recent Inman story by Andrea Bramblia highlighting what technologies real estate brokers and agents were clamoring for and what they wanted to see from their technology vendors. Listening to customer feedback and what customers really want can be a challenge, but it is a critical exercise for…
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ryantate
153
WFG News
February 9, 2015

Cutting-edge visual tools coming soon to a real estate brokerage near you

The Internet has sharply boosted our visual culture — and it’s especially enhanced the possibility of creating a relationship between a consumer and an image. The potential to create a connection between users and images is critical. Philosophers think about how an image creates reflections within the mind of the viewer…
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