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The Latest News from WFG National Title Company
ryantate
133
WFG News
February 10, 2015

Build ‘ships with millennials to gain their trust (and real estate business)

Those in sales are accustomed to focusing on the numbers. After all, we like numbers, especially big ones. But what happens when salespeople focus so much on their numbers that they lose focus on current and potential customers? Simply put, they’re categorized or tagged and become “leads,” “prospects” and, soon…
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ryantate
203
WFG News
February 10, 2015

NAR continues to hype realtor.com in new national TV spot

Despite global media giant News Corp.’s acquisition of realtor.com operator Move Inc. in November, which lost NAR a seat on Move’s board and an ownership stake in the company, the trade association remains committed to promoting the realtor.com brand in a big way. NAR aired a 33-second TV ad during the Grammy Awards…
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ryantate
135
WFG News
February 10, 2015

Generate quality listing leads in your top-selling neighborhoods with 3 momentum marketing steps

If you’re a big sports fan, then you know all about the almighty power — and sometimes unforgiving will — of Mr. Momentum. In the blink of an eye, the favor can switch from one team to another, and for that period of time, nothing can stop them. Real estate marketing…
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ryantate
153
WFG News
February 9, 2015

Cutting-edge visual tools coming soon to a real estate brokerage near you

The Internet has sharply boosted our visual culture — and it’s especially enhanced the possibility of creating a relationship between a consumer and an image. The potential to create a connection between users and images is critical. Philosophers think about how an image creates reflections within the mind of the viewer…
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ryantate
150
WFG News
February 6, 2015

3 types of real estate content for targeting specific leads

As a Realtor, you’re going to have some main areas of content that you consistently mine for your real estate blog ideas. And hopefully, you mine those areas consciously, using some ideas to draw in a particular audience and other ideas to boost your keyword rankings. The key is to…
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ryantate
153
WFG News
February 6, 2015

Donna Stott: ‘I don’t define my clients’ success; they do’

Age: 52 Degree, school: Academy for Coaching Excellence, Sacramento, California Location: We serve all of the U.S. and Canada, and we have had agents take our courses from Australia, Japan and other countries around the world. Since they are done via webinar and are recorded, timezones don’t matter. Social media:…
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ryantate
168
WFG News
February 6, 2015

How to beat portals at the lead game

Leads are life to Realtors. That’s obvious. Yet to anyone who’s looked to buy, sell, or rent online, it’s pretty obvious Zillow and Trulia own leads online. Seriously, is there a major market in the United States where these two are not on the first page of Google? (If there…
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ryantate
136
WFG News
February 5, 2015

4 ways real estate extroverts fall short

Conventional wisdom dictates that extroverts have it made in real estate. In fact, extroverts often self-select for this career; the cultivation of a referral network, which is the lifeblood of many a successful real estate career, is often an extrovert’s biggest strength. Walking into a roomful of strangers or speaking…
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ryantate
135
WFG News
February 4, 2015

The critical consumer-experience component your real estate business could be missing

Recently, I appear to be placing an increasing premium on not only my overall consumer experience, but also the consistency of that experience. A few weeks ago, I decided that I would finally upgrade my iPad (just a few months after deciding to upgrade my iPhone). I knew I would…
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ryantate
151
WFG News
February 4, 2015

How I generated 100 real estate leads in 7 days for $50

One of the fun things about sales and marketing is that it’s always changing. It seems as though every few years, someone presents a seminar on the new “proven” sales technique. In fact, a simple Google search for “in-person sales styles” brings up a document that lists 18 different selling…
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