WFG News
February 3, 2015

5 digital marketing practices every brokerage should adopt

Digital marketing success doesn’t revolve around marketing secrets; it revolves around marketing commitments. Where most real estate agents fail on social media and digital marketing is in putting together a plan and sticking to it. Brokerages are no different. With exceeding pressure on brokerages to recruit, market and produce top-notch…
Read More
WFG News
February 2, 2015

7 things millennial homebuyers won’t tell you

The millennial generation is a social bunch. They love social media, they love texting, and they love connecting with their peers. Millennials share almost every detail of their lives, which is different from earlier generations. Yet there are things that millennials won’t tell you during the home buying process. To…
Read More
WFG News
February 2, 2015

Bubba Mills: ‘You don’t have a job, you have a career and make dreams come true’

Age: 43 Degree, school: Streets of San Diego Location: Oceanside, California Social media: Facebook, Twitter, LinkedIn What’s your favorite activity outside of work and why? Vacations with my wife are my favorite activities. We love to spontaneously pack up the RV and drive to a lake for the weekend. Don’t get…
Read More
WFG News
January 29, 2015

App promises to help you ‘Keep’ your clients

Good real estate brokers and agents get a heck of a lot of business from repeat clients and referrals, but they might get even more if they had an easy way to stay in touch. Agents call it staying “top of mind,” and a new post-closing marketing tool for real…
Read More
WFG News
January 29, 2015

Master real estate inbound marketing in 3 steps

The underlying philosophy of inbound marketing dictates that being hyper-focused on building relationships with your future clients is what wins. As such, it doesn’t take a visionary to see the beautiful overlap between being “inbound” and being a real estate agent. Inbound marketing is not a turnkey solution to growth.…
Read More
WFG News
January 29, 2015

Dead or alive? Print as a real estate marketing tool

We recently surveyed 340 real estate professionals about print marketing attitudes, including questions about where they spent their print dollars and where they would devote more money if they could. Starting off with the big question, we asked respondents if they think print marketing is dead. The good news is…
Read More
WFG News
January 28, 2015

3 ways to prove you’re a local expert

The year is 2015, and many agents are still wondering how to leverage technology to grow their business. Brokerages everywhere are hosting weekend seminars about how to use social media, but I sincerely hope no one thinks that social media requires you to create content. Your business is content. As…
Read More
WFG News
January 27, 2015

Smart marketing materials update themselves

Real estate marketing firm Imprev Inc. has signed up its first Coldwell Banker Real Estate affiliate to the automated version of its platform since signing a mega-deal with the franchisor in September. Under last fall’s franchise-wide deal, all Coldwell Banker affiliates have access to Imprev’s suite of marketing items including digital flyers, websites…
Read More
WFG News
January 27, 2015

Julie Harris: ‘My goal is to provide overwhelming value to my agents’

Julie Harris is the co-founder of Tim and Julie Harris Real Estate Coaching. Age: 43 Degree, school: Ohio State University, Otterbein College — majored in music performance and English Location: Austin, Texas Social media: Facebook, LinkedIn Julie Harris with daughter Zoë What’s your favorite activity outside of work and why? Definitely playing with…
Read More