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The Latest News from WFG National Title Company
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WFG News
February 17, 2015

Leigh Brown: ‘Unless you’re trying to be a secret agent, you have to be visible’

Age:​ 40​ Years in real estate:​ 15​ Job title:​ CEO, dream maker​ Location:​ Charlotte/Concord, North Carolina Hours per week spent on social media:​ Do I have to admit this out loud? Probably 30 all added up?​ Social media accounts: Facebook, Twitter, Instagram, LinkedIn, Pinterest Target demographic:​ Good people​ Average number of posts…
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150
WFG News
February 17, 2015

Who moved my Facebook real estate data set?

In early 2014, Facebook launched new demographic data on all users within the United States (not available in Canada at this time). Behind the scenes, Facebook partnered with three different data companies to provide the data. Tech-savvy agents were able to produce and run advertisements that were relevant to the…
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119
WFG News
February 16, 2015

Brokerage partners with rental site to connect to future homebuyers

Large Philadelphia-based brokerage Berkshire Hathaway HomeServices Fox & Roach Realtors has partnered with the rental listing site Rental Beast to grow its rental business and initiate relationships with future homebuyers. Under the new partnership set to commence in March, BHHS Fox & Roach Realtors’ more than 4,000 agents in Pennsylvania, New Jersey and…
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135
WFG News
February 16, 2015

6 steps for maximizing your real estate Internet exposure

Applying the following online exposure concepts will help you distinguish yourself from the overcrowded sea of real estate agents, generate a plethora of high-quality leads based on your Internet presence (and not your marketing budget), reduce your advertising costs, help demonstrate your value to potential clients, create additional points of…
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136
WFG News
February 16, 2015

Will people pay to attend an open house?

We all know that a significant reason why agents hold open houses is not to sell the house, but rather to gather contact information of the potential buyers who are attending. There are so many different ways to hold an open house. You can do what 90 percent of agents…
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135
WFG News
February 13, 2015

5 superb tactics for capturing local real estate traffic

Need a little boost for your real estate digital presence? Here are five tactics you can start implementing right away that will help you get better results from your real estate website and blog. 1. Use rich snippets. Rich snippets are essentially a way to dress up your result in a Google…
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150
WFG News
February 13, 2015

How to leverage Google’s new Twitter deal in your real estate business

If you’ve been looking for a reason to use Twitter for your real estate business, you may have just found one. In a deal reported by “Bloomberg Business” last week, Google has gained access to Twitter’s “firehose stream” of data. This means that Google will be able to immediately find…
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133
WFG News
February 12, 2015

When have we overautomated the real estate industry?

Last week, I got a series of emails from a national real estate vendor — nine emails all in one day, followed by six the very next day. One subject line was, ironically, “6 worst real estate technology mistakes everyone makes.” Other stories alluded to tips and tricks. I chuckled, knowing…
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ryantate
150
WFG News
February 12, 2015

Brian Buffini: ‘Most people we encounter fear success, not failure’

Age: 47 Location: Carlsbad, California Social media: Facebook, Twitter, LinkedIn Brian Buffini on stage at an event.   What’s your favorite activity outside of work and why? There’s a different season for everything … and today, much of my personal time is spent with my family. We homeschool, and my kids are…
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