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ryantate
153
WFG News
February 12, 2015

Guy Kawasaki on how real estate agents can dominate social media

Psst: Hey champ, we’re talking to you. Yeah, you. Listen, you want to knock every ball you swing at out of the park, right? Be faster and stronger? Earn more? Well, it’s time to start juicing. Everybody’s doing it. Don’t worry, we’ll show you how. This all sounds so illicit,…
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ryantate
119
WFG News
February 12, 2015

Treat clients with grace and you’ll get more referrals and relocation business

LAS VEGAS — Winning referrals is all about attitude, says Deborah Benavides, director of relocation and corporate services for Wisconsin-based brokerage Shorewest Realtors. Benavides was one of 10 relocation directors who led a roundtable discussion on relocation and referral business at the annual conference of the global independent brokerage network Leading Real Estate Companies of…
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ryantate
119
WFG News
February 12, 2015

How Coldwell Banker’s good deed could boost its image with millions of buyers and sellers

Movie fans tuning in to this year’s Academy Awards will once again be seeing the Coldwell Banker Real Estate brand, as the franchisor airs a 30-second spot publicizing a partnership with Adopt-a-Pet.com to find homes for 20,000 dogs. It’s the third year in a row that Coldwell Banker has launched…
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ryantate
175
WFG News
February 11, 2015

Gary Keller on how to think about the portals, the Internet and online leads

Gary Keller, in a 157-minute presentation on the economy, the housing market and the state of the real estate industry, drilled down on portals, the Internet and how to think about these leads. The video below captures that part of his presentation. The post Gary Keller on how to think…
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ryantate
151
WFG News
February 11, 2015

5 tips for launching your real estate funnel marketing strategy

Everyone who sells anything knows that more transactions lead to more revenue. To rack up more transactions, you need more clients. And how do you get more clients? Find more leads. So the trick is getting enough leads into your pipeline to hit your revenue goals. Traditionally, we refer to…
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ryantate
169
WFG News
February 11, 2015

Real estate customer service hacks to save your sanity

On a scale of 1 to 10, how would you rate your customer service? It is critical to take care of your clients, provide clear communication and show appreciation to your database. Sounds easy, but we all know how tough it can be in reality. Scouting out solutions to improve…
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ryantate
134
WFG News
February 11, 2015

6 overused real estate phrases it’s time to retire

As an agent, you have HUGE potential. With a little tender loving care, you’ll be turnkey. You’re a motivated seller and an exquisite, gourmet, breathtaking, premier real estate maven one would have to see to believe!!! Do you see the problem? When consumers are presented with hollow language like this, they…
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ryantate
153
WFG News
February 11, 2015

Amy Harris: ‘Social media gives my brand a big reach’

Age: 54 Years in real estate: Five Job title: Sales associate Location: Keller Williams Short Hills Hours per week spent on social media: Two to three hours per day Social media accounts: Facebook, Pinterest, LinkedIn, YouTube, Google Plus and Twitter Target demographic: Buyers ages 30 to 41, sellers 40 and older Average number of posts per day: Three…
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ryantate
136
WFG News
February 11, 2015

6 lessons learned during 10 years of top local real estate blogging

Last fall, I made CBS Minnesota’s list of the best local bloggers. Making any local list like that is great publicity — and it was certainly a surprise. Real estate is local, and so is my business. That kind of local recognition brings in business. My St. Paul Real Estate Blog…
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ryantate
150
WFG News
February 10, 2015

Mortgage giant Citi steps up marketing on Zillow, StreetEasy

Citi, one of the nation’s largest mortgage lenders, has signed a marketing deal with Zillow in an effort to reach prospective borrowers on the highly trafficked real estate portal. The deal will boost Citi’s presence on Zillow; Zillow Mortgages, the site’s mortgage marketplace; and StreetEasy, a listing portal owned by Zillow…
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