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The Latest News from WFG National Title Company
ryantate
136
WFG News
February 20, 2015

The real estate referral coefficient

Referrals are the core of a real estate agent’s business. We know how to improve them and maintain them, so why wouldn’t we be able to take a mathematical approach to estimating how improving your referrals can enhance business? That’s what we’re going to try to do here. Let’s define the…
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ryantate
167
WFG News
February 20, 2015

Free Twitter tool delivers real estate leads to your email inbox

Twitter can be frustrating for me. Have you ever felt that way? The typical advice about posting great content, responding to tweets and engaging with people seems easy. But then you log in and see the mess that is millions of tweets being sent daily. I don’t know about you,…
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ryantate
151
WFG News
February 19, 2015

Why Twitter is a vital social network for real estate agents

When I talk with Realtors in my local market here in San Diego, I always like to check in on which social networks they like to use. Facebook is far and away the dominating force, and it’s easy to understand why. Creating a Facebook business page allows you to stay…
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ryantate
136
WFG News
February 19, 2015

2 not-so-secret tools for your real estate business

I’ve got a secret — a couple, in fact — that could really and truly transform your business. First, there is no “magic” in real estate or any industry. The common theme I see in so much promotion of new ideas is that they’re quick or easy. It makes me sad to…
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ryantate
170
WFG News
February 19, 2015

Homes.com retools ads for buyer’s agents

Homes.com is getting its own version of the “three headed monster,” launching “Local Connect” advertising that offers buyer’s agents the ability to geotarget consumers searching for homes by ZIP code using ads prominently displayed on listing detail pages. The ads — contact forms that list buyer’s agents directly below the…
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ryantate
119
WFG News
February 18, 2015

Revamped apartments.com gets $100M coming-out party

Commercial real estate powerhouse CoStar Group has launched an “aggressive” play to win the rental portal space in 2015 with a $100 million national multifaceted consumer marketing campaign to hype its revamped apartments.com rental site. CoStar Group, which acquired apartments.com for $585 million last March and owns the popular commercial listing site LoopNet,…
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ryantate
153
WFG News
February 18, 2015

10 reasons email real estate marketing beats social media

Social media can be a soul-crushing experience for a real estate agent. On Facebook, your posts get seen by a whopping four people. Or on Twitter, you find out that a past client just bought a house with another agent. Over on Pinterest, you are getting zero interaction on any…
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ryantate
185
WFG News
February 18, 2015

Zillow ratcheting up marketing spend

Last year Zillow spent $75 million to raise the profile of its brand with consumers. This year, it will spend even more, CEO Spencer Rascoff says. Discussing the company’s acquisition of Trulia on a conference call with investors this morning, Rascoff wouldn’t provide exact numbers on this year’s marketing spend.…
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ryantate
151
WFG News
February 18, 2015

Facebook ads for real estate agents: A step-by-step guide

Social media has introduced a whole new world of advertising and marketing to real estate agents. But where should you start? Facebook is one of the most widely used social networks on the planet, and if you haven’t implemented a Facebook ad strategy yet, here’s your guide to starting one.…
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ryantate
134
WFG News
February 17, 2015

‘7 Ps’ of real estate listing marketing

Some agents subscribe to the “3 Ps” of marketing, which allegedly are: Put a sign in the yard. Put it in the multiple listing service (MLS). Pray. There is nothing wrong with praying or burying the St. Joseph statue in your front yard, but to be highly successful, you need…
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