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Working in real estate is hard. Harder than most businesses. There are so many things to think about all the time. Advertising and lead generation, client relationships, market analysis, photography, contract writing and negotiation, accounting. And of course happy hour. The list feels endless. Anything that helps create some order…

Used to be, if you just threw a website up and added an IDX property search, you could get a few people to sign up and maybe buy a house with you. Those were the early days of Internet lead generation. Times have changed. Now, everybody has a site with…

When it comes to understanding the intricacies of website traffic and tracking, many real estate agents are in the dark, at best. Mention a word like “analytics,” and most agents will glaze over or run for the door. However, those agents that understand analytics, and more importantly how to interpret…

One of the best things about working in real estate is that the game is constantly updating. Almost daily, some new tech tool or app appears that, when properly utilized, can make the life of an agent easier. Inman recently put together a list of 12 startups whose intention is…

The real estate business, on the whole, is wildly inefficient, especially as pertains to the roles of agents. Most companies, outside of real estate, have marketing departments, sales departments, and accounting departments. They have tech support and teams of people to run the office and manage clients and do who-knows-what.…

The city of New Orleans will be the site of the 2014 Realtors Conference and Expo, November 7-10. The annual event is expected to draw several thousand agents from across the globe. There will be about 100 education sessions, 400 exhibitors, multitudes of networking events and even some Realtor-performed entertainment,…

With housing prices on the rebound across the country, buyers are spending as much as ever on their new homes, and they’re also spending record amounts on the closing costs for those transactions. Closing costs have risen by over 20% since 2010, up 6% from last year, to an average…