Current News

The Latest News from WFG National Title Company
ryantate
136
MarketingMike Stottprofilereal estateSelect
January 15, 2015

Mike Stott: ‘A spirit of contribution is key to success!’

Age: 52 Degree and school: Business degree from the University of Hawaii, 1984 Lives in: Atlanta, Georgia Social media: Facebook, LinkedIn What’s your favorite activity outside of work and why? I enjoy working with the Boy Scouts as it’s a great opportunity to coach young men with sound life principals…
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ryantate
153
Marketingpointersreal estaterelationshipSelecttips
January 15, 2015

Why I fired my coach

I recently had an experience with a life coach that didn’t provide the value I expected. I enjoyed a few pointers about mindset changes and understanding how much is possible … and then it began to degrade. He assumed things about how I work that weren’t true. They were fine…
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ryantate
135
listing photoslistingsMarketingphotographySelect
January 14, 2015

Find a professional photographer to shoot your listings on Houzz

Real estate agents who want their clients’ listings to appear in the best possible light on search portals can now search remodeling and design marketplace Houzz for professional photographers offering services in the U.S. and Canada. Houzz says it already has 500 professional photographers in its network who are providing…
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ryantate
153
internet marketingleadsMarketingreal estateRobert McTagueSelect
January 12, 2015

4 techniques for effective online lead generation

Internet buyer lead generation accounts for nearly 70 percent of my buyer business each year. Since 2006, I have been investing in buyer lead systems, and I now maintain a consistent 400 percent return on investment from Internet lead generation. However, the Internet landscape has changed somewhat during the past five years. The…
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ryantate
119
MarketingRandall KostickSelectzephyr real estate
January 9, 2015

Artists say brokerage’s marketing materials pour salt in gentrification wounds

An innovative, independent real estate brokerage may have gotten a little too innovative about copyright law when it featured murals by San Francisco artists in marketing materials without seeking their approval, touching raw nerves over gentrification in the process. Zephyr Real Estate — which made news last year by partnering…
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ryantate
119
Agent adviceMarketingreal estateSelect
January 9, 2015

5 sure-fire tactics for stronger content marketing

Content marketing is nothing new, but content marketing that works well is something everyone still struggles with. There are two parts to a great content marketing strategy: distribution (spreading around the content) and return on investment, or ROI (producing results through the content after people read it). Today, we’re focusing on…
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ryantate
221
MarketingMobileprofilereal estateSelectSEOTech & GadgetsTechnologytom ferry
January 8, 2015

Tom Ferry: ‘When hands go up, I feel like we’re winning’

Age: 44 Job title: Co-owner and CEO, Tom Ferry – Your Coach Location: Irvine, CA Hours per week spent on social media: 14 hours plus team support Social media accounts: Facebook, YouTube, LinkedIn, Twitter, Instagram Target demographic: Real estate professionals Average number of posts per day: One to three, depending on the channel…
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ryantate
136
Agent adviceMarketingreal estateScott SchangSelect
January 6, 2015

Inbound marketing for beginners

Inbound marketing describes a business building strategy that, when successful, will attract buyers and sellers to you and your services. Examples include advertising on a local bus bench, in the Yellow Pages or on shopping carts. With this type of marketing strategy, you are trying to place your ad where you suspect…
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