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The Latest News from WFG National Title Company
ryantate
151
WFG News
March 5, 2015

Relying on your brokerage for lead generation? You’re doing it wrong

Every time I hear about lead generation, I want to throw up. Let’s be honest: lead generation is not the next big thing in this business. I understand that a lot of people will disagree with me, and that’s OK. But if you think your brokerage needs to feed you…
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ryantate
136
WFG News
March 2, 2015

Help us crack the code of online leads

Online leads can be a polarizing topic in the real estate community. Where some agents and brokers see great value, others see garbage. Whether you’ve never bought an Internet lead in your life or you capture scores every day, we want to know what you think about online leads, where you’re…
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ryantate
134
WFG News
February 27, 2015

Brokerage promising to rain Internet leads on its agents

International brokerage eXp Realty has launched “Making It Rain,” a new marketing program to generate Internet leads for its 540 agents. Agents pay a minimum of $100 per month to join the program and in return eXp will market their branded eXp Realty search portal or another website of their choosing…
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ryantate
167
WFG News
February 20, 2015

Free Twitter tool delivers real estate leads to your email inbox

Twitter can be frustrating for me. Have you ever felt that way? The typical advice about posting great content, responding to tweets and engaging with people seems easy. But then you log in and see the mess that is millions of tweets being sent daily. I don’t know about you,…
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ryantate
252
WFG News
February 18, 2015

Your cheat sheet to the Zillow-Trulia deal

We awaken today to a world where Trulia is owned by the newly named Zillow Group. Brokers and agents need to make quick sense of what the closing Zillow’s acquisition of Trulia means for the immediate and ongoing future. To help you toward that end, here is a cheat sheet…
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ryantate
133
WFG News
February 17, 2015

Special report: Where brokerages fail their agents

Real estate brokerages can’t be all things to all agents, and many of the things that agents value the most cost considerable time and expense to provide. So brokerages come in many shapes, sizes and flavors — tailored to meeting the varied wants and needs of individual agents. Not all…
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ryantate
150
WFG News
February 6, 2015

3 types of real estate content for targeting specific leads

As a Realtor, you’re going to have some main areas of content that you consistently mine for your real estate blog ideas. And hopefully, you mine those areas consciously, using some ideas to draw in a particular audience and other ideas to boost your keyword rankings. The key is to…
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ryantate
168
WFG News
February 6, 2015

How to beat portals at the lead game

Leads are life to Realtors. That’s obvious. Yet to anyone who’s looked to buy, sell, or rent online, it’s pretty obvious Zillow and Trulia own leads online. Seriously, is there a major market in the United States where these two are not on the first page of Google? (If there…
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ryantate
134
WFG News
February 5, 2015

New offering for all-in-one real estate marketing

Real estate website vendor Tribus is branching out with a new offering that bakes a real estate search website, lead generation system, customer relationship platform and targeted marketing program into one product. The new product’s flagship Internet data exchange property search site, LoveLiving.in, features a collaborative search component and converts visitors…
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ryantate
215
WFG News
January 26, 2015

Special report: How to deliver technology agents need

Money is pouring into real estate technology, and the sheer number of products available to agents has risen exponentially in recent years. Whatever the merits of that increase, on a practical level this means that real estate agents are often bombarded by solicitations from tech companies peddling the next big…
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