Online leads can be a polarizing topic in the real estate community. Where some agents and brokers see great value, others see garbage.
Whether you’ve never bought an Internet lead in your life or you capture scores every day, we want to know what you think about online leads, where you’re getting them from, and how they’re working for you.
The goal is to uncover insights like how much leads cost, which types leads — paid and unpaid — offer the most return on investment, and whether “big data” lead generators deliver on their promises.
In the interest of pinpointing the ROI of online leads by source, we have chosen not to treat marketing or lead generation platforms — which buy leads on behalf of agents or brokers — as lead sources.
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