WFG News
February 27, 2015

Inman announces daily real estate technology reviews — coming next week

Technology is supposed to make work — and life — easier. But the irony of our modern world is that oftentimes, it actually makes life more difficult. How do you find the best software (or hardware) for your budget and work environment? How do you know that your hard-earned money is being…
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WFG News
February 27, 2015

Does staging add value to the home-selling process?

From Realtors to bloggers to HGTV, sellers hear about the need to get creative to attract prospective buyers to their homes. Suggestions include filling the rooms with warm and inviting scents, providing the perfect lighting or playing up fun and interesting features. Another popular option is home staging, which involves…
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WFG News
February 27, 2015

5 places to find a stellar idea for your next piece of real estate content

Writing content is for your real estate blog is great; everyone is doing it. And if you stick with it long-term, it can help pick up long-tail keywords on Google and drive more traffic to your website. What everyone is not doing (yet) is writing content that they know will…
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WFG News
February 27, 2015

Zillow and Trulia say they’re still competitors

SCOTTSDALE, Ariz. — Executives with Zillow and Trulia told a roomful of multiple listing service leaders that the two sites will continue to compete even though the top two listing portals are now under the same roof. “Beating each other up, sharpening each other, for us that’s going to be…
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WFG News
February 27, 2015

Startup lets you ‘shop without an agent’ … but uses agents

Well, well, if it isn’t another real estate tech startup that wants to help consumers buy homes without “real estate agents.” At least, that’s what the company’s branding might lead you to believe at first glance. Offering on-demand showings and a next-generation online platform and listing search tool, Open Listings says it lets buyers find and make offers…
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WFG News
February 27, 2015

Indie broker F. Ron Smith on the wonders of Wunderlist

The Leverage Global Partners president talks about his favorite new app and the appropriate order for meditation and cocktails. The post Indie broker F. Ron Smith on the wonders of Wunderlist appeared first on WFG National Title Insurance Company.
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WFG News
February 27, 2015

Sam DeBord: ‘If you try to leverage influence too much, you’ll diminish it’

Age: 38 Years in real estate: 10 Job title: Managing broker Location: Seattle Hours per week spent on social media: 10 Social media accounts: Facebook, Twitter, LinkedIn Target demographic: Homebuyers, industry supporters Average number of posts per day: Two posts; many more comments Which social channels do you work more? Just…
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WFG News
February 27, 2015

Motivate move-up buyers with home trade-ins

How can Realtors get sellers — and buyers — motivated? In Ohio, new home builder Trinity Homes is turning to a page from the automotive industry to move inventory: home trade-ins. Columbus-based Trinity Homes, the largest new home builder in central Ohio, has partnered with HER Realtors, the largest volume…
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WFG News
February 27, 2015

Is Realogy’s portal an innovation or smoke bomb?

Now that Realogy’s portal, homesforsale.com, is live, one big question is up in the air: is this new arrival on the market an innovation bomb … or is it more of a smoke bomb, a temporary distraction that simply won’t last? Realogy’s portal has got a clean, almost minimalist design,…
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WFG News
February 27, 2015

‘What the hell does Zillow mean?’ Watch the video

“What the hell does Zillow mean?” News Corp. Chairman Rupert Murdoch famously said when asked at Real Estate Connect New York City whether “realtor.com” remains relevant. “We know what Realtor means.” Pop some popcorn and clear your schedule for the next half hour — News Corp. owns realtor.com operator Move…
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