WFG News
February 23, 2015

Real estate brand wars and the future of homeownership

No more Z talk Marjan Apostolovic/Shutterstock Did you ever have a friend warn you, “Tonight, no talk about religion or politics”? I added another topic to the no-talk list: the Zillow acquisition of Trulia. Say the word Zillow and you must put a dollar in this jar. The other big…
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WFG News
February 23, 2015

Have a problem with Zestimate? More AVMs are coming your way

If you have concerns about how Zillow’s automated valuation model (AVM), Zestimate, could affect sellers’ perceptions of home value, then brace yourself because automated valuations will be a major battleground for portals starting this year. To stay competitive on the Internet, all of the major portals (and perhaps even a…
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WFG News
February 23, 2015

Century 21 unveils 2015 national marketing campaign

Century 21 Real Estate has unveiled two new TV spots, which will air throughout the year on network and cable channels as part of the Realogy brand’s 2015 national marketing campaign. Continuing the brand’s “Smarter. Bolder. Faster.” marketing campaign, the two 30-second spots — “Mom’s Basement” and “The Chase” —…
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WFG News
February 23, 2015

6 biggest challenges of real estate crowdfunding

When it comes to real estate investing, the web has had a profound effect on the industry. However, although some see surfing the Internet as a means of locating and researching potential investment properties, the web has also unleashed the power of crowdfunding, allowing ordinary people to invest in large properties that…
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WFG News
February 23, 2015

New portal surfaces research on benefits of housing

The Urban Land Institute (ULI) has launched an online portal dedicated to highlighting housing’s role in individual and neighborhood well-being. “How Housing Matters” serves up research and news that connects housing with a broad range of topics, focusing on the links between housing and “better educational opportunities and outcomes for children; stronger foundations…
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WFG News
February 23, 2015

Joe Schutt: ‘Adding an inside sales associate helps our agents get hot leads and close more deals’

Unit Realty Group agent Joe Schutt talks about ISAs, keeping an open-door policy and “unitails.” The post Joe Schutt: ‘Adding an inside sales associate helps our agents get hot leads and close more deals’ appeared first on WFG National Title Insurance Company.
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WFG News
February 23, 2015

Debunking 6 myths about IDX

The ubiquity of embedded IDX (Internet data exchange) widgets is something that can’t be ignored. The traditional agent website and its visitor search experience are almost always tied to some type of embedded IDX widget, which has been the industry’s answer to the question of how to provide home searches…
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WFG News
February 23, 2015

Alyssa Hellman: ‘I never operate as a business on social media’

Age: 28 Years in real estate: 4.5 Job title: Go Leader at BHGRE | Go Realty Location: Cary, North Carolina Hours per week spent on social media: I never really track this because I don’t time-block for social media. I use it throughout my day to keep in touch, network, and…
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WFG News
February 23, 2015

Balance liquidation programs are ‘godsend’ for distressed borrowers

When people face serious financial problems, getting out of a credit mess may ultimately involve going bankrupt or losing their home. A key part in turning the tide is eliminating as much credit card interest as possible and paying down the principal. If you’re carrying high credit balances or your…
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WFG News
February 23, 2015

ListHub stops syndication to Trulia and Zillow … so what?

Most Realtors would agree that maximum exposure to the marketplace results in maximum price. ListHub’s decision to pull the plug on the data it aggregates from 560 multiple listing services (MLSs) and syndicates to Trulia would seem to be a damaging decision to both agents and consumers — but is it really? If you were…
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