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January 14, 2015

Find a professional photographer to shoot your listings on Houzz

Real estate agents who want their clients’ listings to appear in the best possible light on search portals can now search remodeling and design marketplace Houzz for professional photographers offering services in the U.S. and Canada. Houzz says it already has 500 professional photographers in its network who are providing…
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pocket listingsresaasSelectTechnology
January 14, 2015

Facebook wants to power your company’s internal social network

Real estate brokerages that want to create their own internal social networks — enabling agents to publicize listings in house, for example — will soon be able to use Facebook for that purpose. Facebook is entering the “enterprise social network” space with a new app, “Work,” TechCrunch’s Ingrid Lungren reports.…
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January 14, 2015

Real Estate Connect NYC attracting best and brightest of broker firms

Whether you’re a broker with a large franchise brokerage, mid-sized regional brand, local boutique or emerging “indie” shop, you can’t afford to miss Real Estate Connect New York City 2015, coming Jan. 27-30 to the Marriott Marquis. Kicking off the conference is the Broker War Room, which is quickly filling…
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January 14, 2015

Katie Lance: ‘Social media is like being at a dinner party’

Age: 39 Years in real estate: 10 Job title: Owner and CEO, Katie Lance Consulting Location: San Francisco Bay Area Hours per week spent on social media: Too many to count Social media accounts: Facebook, Twitter, LinkedIn, Google Plus, YouTube, Instagram and Pinterest Target demographic: Brokerages, tech companies in the real…
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real estateSelectTechnology
January 14, 2015

4 crucial data sets for making business decisions

The prevalence and availability of information has exploded in recent years. This influx of data has allowed corporations to cut costs, streamline processes and find new revenue streams. But in 2015, big corporations will no longer corner the market on information. That’s good news for real estate agents, who now…
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peyman aleaghaReal Estate AgentsSelectSEOTechnology
January 14, 2015

New SEO secret: We don’t speak in keywords

This is the third installment in our series of real estate search engine optimization (SEO) articles, and I promised last time to tell you about localized and mobile search. There’s one powerful trick you can use to help you better compete with the big websites. Want to beat out the search results from…
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January 14, 2015

200 real estate industry leaders announced

Real estate guru and consultant Stefan Swanepoel announced his Power 200 List today, a roundup that includes franchise, technology, brokerage, media and other industry executives who influence and shape the real estate business. Top executives with Realogy and major franchisors including Berkshire Hathaway HomeServices, Keller Williams Realty, Re/Max and Coldwell…
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January 14, 2015

Realogy’s grand vision for integrating ZipRealty’s technology

When real estate brokerage and franchise giant Realogy announced last summer that it was acquiring ZipRealty for $166 million, company officials made it clear that they were just as interested in ZipRealty’s tech platform as in its brokerage operations in 23 markets. Realogy is already well underway in customizing ZipRealty’s…
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michele caprioMLS & AssociationsSelect
January 14, 2015

11,500 Las Vegas Realtors have new association leader

After a nationwide search, the 11,500-plus members of the Greater Las Vegas Association of Realtors have a new CEO: Realtor veteran Michele L. Caprio. Michele L. Caprio Caprio comes to GLVAR from Rhode Island, where she was CEO of the Greater Providence Board of Realtors, the Rhode Island Commercial and…
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January 14, 2015

New app sends a text message whenever a lead comes in

Real estate website provider WebsiteBox has launched a new app that alerts agents via text message as soon as a new lead comes in from their site. As it is not a native mobile app, the application, which goes for a one-time fee of $99, works for all cellphone types.…
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