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The Latest News from WFG National Title Company
ryantate
170
WFG News
January 30, 2015

Love it or hate it, Zillow is here to stay

Love it or hate it, Zillow is not going anywhere. Even with ListHub cutting off its feed, Zillow’s business will not suffer. In fact, it could probably make the portal even more trustworthy in the consumer’s eyes. I posted a simple question to my Facebook wall the other day, and…
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ryantate
153
WFG News
January 30, 2015

Scott Strevell: ‘Local content produces our best results’

Age: 53 Years in real estate: 32 Job title: Broker associate at KC Homes 365 Team with Berkshire Hathaway HomeServices Kansas City Realty Location: Kansas City, specializing in Johnson County Hours per week spent on social media: Less than one hour per day, but working on increasing our presence on the…
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ryantate
136
WFG News
January 30, 2015

Radical innovation is coming to real estate. Will you survive it?

Webster’s Dictionary defines innovation as “the act of introducing something new.” That’s weak. Someone could introduce a new shape of marshmallow into the market, but it creates little change. So let’s redefine the word. There are two levels of innovation, the first being “incremental innovation — new, but not lethal.”…
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ryantate
124
WFG News
January 29, 2015

Secret of successful agents: Mindset is what matters

As the real estate market improves, agents see more opportunities for sales and listings in local markets, and as they continue to push forward in their careers, a subtle transformation is occurring. You might not notice it at first, but if you look closely, you’ll see a change in perspective…
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ryantate
151
WFG News
January 29, 2015

Master real estate inbound marketing in 3 steps

The underlying philosophy of inbound marketing dictates that being hyper-focused on building relationships with your future clients is what wins. As such, it doesn’t take a visionary to see the beautiful overlap between being “inbound” and being a real estate agent. Inbound marketing is not a turnkey solution to growth.…
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ryantate
134
WFG News
January 29, 2015

Dead or alive? Print as a real estate marketing tool

We recently surveyed 340 real estate professionals about print marketing attitudes, including questions about where they spent their print dollars and where they would devote more money if they could. Starting off with the big question, we asked respondents if they think print marketing is dead. The good news is…
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ryantate
131
WFG News
January 28, 2015

5 common real estate social media myths

Social media plays a huge part in today’s society. Whether it’s for personal or professional use, social media cannot be avoided. There are many reasons why social media can be a game changer for real estate professionals. Social media allows real estate agents to share expertise and knowledge while also…
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ryantate
136
WFG News
January 28, 2015

3 ways to prove you’re a local expert

The year is 2015, and many agents are still wondering how to leverage technology to grow their business. Brokerages everywhere are hosting weekend seminars about how to use social media, but I sincerely hope no one thinks that social media requires you to create content. Your business is content. As…
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ryantate
152
WFG News
January 28, 2015

Diane Szoke: ‘You need to embrace losing if you want to learn’

Diane Szoke is the CEO of Relocality. Describe what you do in one sentence: As a woman, I’m accustomed to balancing the needs of complex social, professional and personal networks on a daily basis — as an entrepreneur, my passion, vision and “intuitive muscle” serve me well in building startups that innovate,…
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ryantate
169
WFG News
January 28, 2015

Turn down the portal-attack noise to hear the truth

Every time I read an article or a comment criticizing one of the evil media portals, I can’t help but think of an age-old issue we have as an industry. All too often we seem to suffer from memory loss about the not-so-long-ago past. I can vividly remember when the…
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