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Scott Strevell: ‘Local content produces our best results’

By January 30, 2015 One Comment

Age: 53

Years in real estate: 32

Job title: Broker associate at KC Homes 365 Team with Berkshire Hathaway HomeServices Kansas City Realty

Location: Kansas City, specializing in Johnson County

Hours per week spent on social media: Less than one hour per day, but working on increasing our presence on the channels in 2015.

Social media accounts: Facebook, Twitter, LinkedIn, Pinterest, Google Plus

Target demographic: Depends on which account. We’re looking to connect with future buyers (millennials) and sellers in the Johnson County area.

Average number of posts per day: Currently two to three times a week, but we’re working on finding enough quality content to post daily.

Strevell phone screenshot

Strevell’s smartphone screen.

Which social channels do you work more?

Our business Facebook page.

How many friends, likes, and so on do you have?

We have 258 likes on our Facebook page and 374 Twitter followers.

Does that number matter to you?

We would like the numbers higher, but our focus is more on engagement.

Do you ever give it a break?

Maybe too much!

Does social help your business, and how?

Overall, yes, it helps. We continually try and push people to our website.

What’s your goal for your favorite social channel?

We just set up our Google Plus page, and the goal is to connect with our Kansas City community and also funnel our client reviews to this platform.

What’s your strategy to achieve it?

We are specifically pointing our clients to Google Plus as the first option to submitting a review.

Is it worth it?

We’ll see. I’m not sure at this point.

What’s your craziest social media-related story?

We are focusing on providing on local content. Recently we featured a retirement community on our blog. That has led to the staff at the retirement community referring us to their clients needing to sell.

What actions do you take that have gotten the most results?

The local content produces our greatest results. Our blog articles are featuring local businesses, people, restaurants and so on, which have garnered us increased traffic to our website, shares and likes.

Is this more about social or about business?

Business. We’re trying to drive business to our newly redesigned website and to gain exposure for our updated branding.

How do you monitor the channels? Push notifications, email? Do you use software or apps to manage your account, and which ones?

I use both push notifications and email alerts. I also use the Facebook Pages app and Hootsuite.

How many hours per day are you on social? Do you check it daily? Multiple times per day?

Maybe an hour total. We do check it multiple times a day.

Do you ever think of retiring?

Haven’t as of yet.

Do you consider yourself an influencer?

Yes. I’ve gained a large community of influence with my 32 years in the business. Although the majority of my conversations happen through email and by phone, I’m making an effort to connect with people through various channels.

Are you social in real life?

Yes, in smaller settings.

What did you do with your time before?

I spent more time on the older, traditional real estate methods. The personal, snail-mail note; a quick “pop-by” at their home, meeting for coffee. All of those things still work, but today’s social media allows a larger daily reach. I think a strong combination of both are needed because it’s all about the building relationships.

How do you leverage your prominence or influence on social media?

Our goal is to strengthen local relationships and provide increased exposure to these individuals and businesses.

Do you have someone helping you?

That’s a big yes! I have two team members who also publish to our accounts. It’s definitely a group effort.

Who do you follow, and why?

Inman, of course. Brian Buffini, Hubspot, Zig Ziglar and Real Trends for real estate tips, trends and motivation. I also follow most of our local businesses that we have relationships with.

Where do you find the content that you put out?

We prefer to have original content, but we also look at local news and home improvement sites like HouseLogic or Houzz. No one particular place. We don’t want to post just to be posting. Our hope is that it’s at least somewhat entertaining or useful.

What has been your all-time hit share? Can you share a link to the post?

Our most viral post was “Kryger Family Lights Up Leawood for Last Time.”

On the Facebook business page, this post:

  • Reached 28,720; of that, 24,896 was organic
  • Resulted in 144 likes, comments and shares, plus 5,350 post clicks and 18 new page likes
  • The direct clicks to the original post on our site resulted in additional 684 Facebook shares.

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