WFG News
January 27, 2015

Portals can sell 3-D listing enhancements using new platform

Don’t be surprised if you begin to see more 3-D content popping up on listing portals in the near future. DIAKRIT, which produces 3-D renderings for listings that appear on websites including NJ.com, NOLA.com and Syracuse.com, has rolled out a 3-D-centric sales and marketing platform for listing portals featuring 2-D and 3-D floor…
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WFG News
January 27, 2015

New tools let brokers, team leaders manage networks of multiple websites

BoomTown, a real estate marketing firm that bakes real estate search websites, search engine marketing and a customer relationship management system into one offering, has released new tools that allow brokers and team leaders to network multiple websites and better manage teams and brands. The tools let users bundle multiple Internet data exchange…
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WFG News
January 27, 2015

Zillow will offer more perks for listings

Zillow will roll out new perks this year for brokerages that provide direct listing feeds to the portal that the company says will increase their visibility and branding. More than 5,000 brokers currently provide a direct feed to Zillow under the existing “Pro for Brokers” program. In return, listing agents…
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WFG News
January 27, 2015

Smart marketing materials update themselves

Real estate marketing firm Imprev Inc. has signed up its first Coldwell Banker Real Estate affiliate to the automated version of its platform since signing a mega-deal with the franchisor in September. Under last fall’s franchise-wide deal, all Coldwell Banker affiliates have access to Imprev’s suite of marketing items including digital flyers, websites…
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WFG News
January 27, 2015

Got floor plans? Here’s how to get a free 3-D model

Over the next few days, real estate agents can snatch up free virtual 3-D models of listings by uploading floor plans online. The Swiss 3-D provider Archilogic has launched a giveaway of 3-D models to coincide with Real Estate Connect, which ends on January 30. Click above to play around with…
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WFG News
January 27, 2015

Go figure: rabid football fans, commission competition, home averages across the pond and more

My team can beat up your team Where are the STEM cells? Averages crossing the pond Commission competition: What’s your position? How to get down (payments) We need to define this relationship (See a dual agency interactive heat map and read the full report.) Have data you’d like to see featured here?…
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WFG News
January 27, 2015

Sneak peek: ‘Zillow Talk’ by Spencer Rascoff and Stan Humphries

Editor’s note: The following is excerpted from Chapter 17 of Spencer Rascoff and Stan Humphries’ new book, “Zillow Talk: The New Rules of Real Estate,” on sale today. Once you start looking for them, they’re hard to miss. The signs pop up in front yards and on park benches, on…
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WFG News
January 27, 2015

Julie Harris: ‘My goal is to provide overwhelming value to my agents’

Julie Harris is the co-founder of Tim and Julie Harris Real Estate Coaching. Age: 43 Degree, school: Ohio State University, Otterbein College — majored in music performance and English Location: Austin, Texas Social media: Facebook, LinkedIn Julie Harris with daughter Zoë What’s your favorite activity outside of work and why? Definitely playing with…
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WFG News
January 27, 2015

The real estate war zone: Part 2

Yesterday, we started a “SWOT” analysis — strengths, weaknesses, opportunities and threats — of the major real estate players to see who’s got the best chance of influencing (or adapting to) an industry change. Without further ado, let’s continue. Portals: realtor.com Realtor.com is fed nearly 100 percent of national housing data directly…
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WFG News
January 27, 2015

Zillow on the brink of deal for 50,000 MLS listings

Zillow is on the brink of a deal with one of the nation’s largest multiple listing services that would help the top real estate portal weather the end of a contract with listing syndicator ListHub. The board of Rockville, Maryland-based Metropolitan Regional Information Systems Inc. (MRIS) has voted to finalize…
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