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Marketingreal estateSelectselling
January 16, 2015

Is your real estate marketing meeting buyers’ desires?

In the 2013 National Association of Realtors’ (NAR) Profile of Home Buyers and Sellers, home sellers stated that what they wanted the most from real estate agents was help marketing their homes to potential buyers. This is home sellers’ absolute No. 1 desire from their agents. Here’s what you did to market…
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153
Brokeragelong & foster real estaterick shargaSelectunited real estatewilliam & william
January 16, 2015

Regional brokerage offers to help clients put their homes up for auction

Clients of regional Mid-Atlantic brokerage Long & Foster Real Estate now have the option to sell their homes via an online or live auction. The new partnership between Long & Foster’s parent company and Williams & Williams Worldwide Real Estate Auction opens up the growing world of real estate auctions to the…
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119
Mike HogannimbleSelectTechnology
January 16, 2015

CRM choices: a review of the latest tools to manage customers

Editor’s note: This is the first in a series of stories examining how real estate professionals are using customer relationship management (CRM) applications to work more efficiently and grow their businesses. When real estate agent Mike Hogan wanted to grow his business, he found there was a bottleneck in how…
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136
agent brandingMarketingReal Estate Agentsreal estate marketingSelect
January 15, 2015

A real estate agent’s guide to defining personal brand

A brand is anything — a symbol, design, name, reputation, emotion, tone or any other signifier — that separates one thing from another. That’s a broad definition for what is actually a very personal message to the consumer. After all, for real estate agents, branding on a personal level is becoming…
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153
metropolitan regional information servicesMLS & Associationsmrisnew home sourcenew homesSelect
January 15, 2015

More agents getting access to new-homes data through their MLS

More than 45,000 real estate professionals who are members of Mid-Atlantic multiple listing service Metropolitan Regional Information Systems Inc. (MRIS) now have free access to a trove of new-home listings and specifics about developments under construction. Homebuilder marketing company Builders Digital Experience Inc. (BDX) is providing MRIS members with a…
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153
news corpportalReal Estate Connectreal estate connect new york city 2015rupert murdochSelect
January 15, 2015

Rupert Murdoch to deliver keynote address at Connect NYC 2015

News Corp. Executive Chairman Rupert Murdoch, whose acquisition of Move Inc. and its portal, realtor.com, rocked the real estate community in November, will deliver the keynote address at Real Estate Connect New York City on Thursday, Jan. 29, at the Marriott Marquis. News Corp. is the largest news and information…
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187
Internationalluxuryluxury homebuyersnew yorkputinrussiaSelectukraine
January 15, 2015

Reeling ruble has Russians backing out of luxury home purchases

A sharp tumble in the value of the ruble has prompted some Russian real estate investors to try to break their American real estate contracts. New York-based lawyer Marlen Kruzhkov has seen a surge in the number of Russians seeking to flip their real estate contracts. Buyers “were offering to…
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136
MarketingMike Stottprofilereal estateSelect
January 15, 2015

Mike Stott: ‘A spirit of contribution is key to success!’

Age: 52 Degree and school: Business degree from the University of Hawaii, 1984 Lives in: Atlanta, Georgia Social media: Facebook, LinkedIn What’s your favorite activity outside of work and why? I enjoy working with the Boy Scouts as it’s a great opportunity to coach young men with sound life principals…
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153
Marketingpointersreal estaterelationshipSelecttips
January 15, 2015

Why I fired my coach

I recently had an experience with a life coach that didn’t provide the value I expected. I enjoyed a few pointers about mindset changes and understanding how much is possible … and then it began to degrade. He assumed things about how I work that weren’t true. They were fine…
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