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The Latest News from WFG National Title Company
ryantate
132
WFG News
January 27, 2015

4 steps to picking perfect real estate tech solutions

Developing the best agent-facing technology strategy for your brokerage is a lot like finding the perfect home. There can be an overwhelming number of things to consider, and once you commit, you’ve got to do everything in your power to make it work. But when you’re searching for your dream…
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ryantate
116
WFG News
January 27, 2015

Smart recruiting, training and SEO ensure broker relevancy

In an age where agents have more sophisticated technology than ever and leads from a growing number of sources, brokerages can stay relevant by recruiting the right agents, providing them with support they need, and increasing the visibility of their websites. Those were some of the takeaways from the “Broker…
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ryantate
131
WFG News
January 27, 2015

And the real estate person of the year is … the millennial buyer

Ah, the elusive millennial homebuyer. Our industry has spent most of 2014 analyzing why this demographic hasn’t bought a home — student debt? Unemployment? They want to rent? — and even more time researching millennial goals and beliefs to forecast what’s next for housing. In fact, it’s hard to come across any…
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ryantate
115
WFG News
January 27, 2015

Portals can sell 3-D listing enhancements using new platform

Don’t be surprised if you begin to see more 3-D content popping up on listing portals in the near future. DIAKRIT, which produces 3-D renderings for listings that appear on websites including NJ.com, NOLA.com and Syracuse.com, has rolled out a 3-D-centric sales and marketing platform for listing portals featuring 2-D and 3-D floor…
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ryantate
116
WFG News
January 27, 2015

New tools let brokers, team leaders manage networks of multiple websites

BoomTown, a real estate marketing firm that bakes real estate search websites, search engine marketing and a customer relationship management system into one offering, has released new tools that allow brokers and team leaders to network multiple websites and better manage teams and brands. The tools let users bundle multiple Internet data exchange…
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ryantate
149
WFG News
January 27, 2015

Zillow will offer more perks for listings

Zillow will roll out new perks this year for brokerages that provide direct listing feeds to the portal that the company says will increase their visibility and branding. More than 5,000 brokers currently provide a direct feed to Zillow under the existing “Pro for Brokers” program. In return, listing agents…
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ryantate
117
WFG News
January 27, 2015

Smart marketing materials update themselves

Real estate marketing firm Imprev Inc. has signed up its first Coldwell Banker Real Estate affiliate to the automated version of its platform since signing a mega-deal with the franchisor in September. Under last fall’s franchise-wide deal, all Coldwell Banker affiliates have access to Imprev’s suite of marketing items including digital flyers, websites…
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ryantate
102
WFG News
January 27, 2015

Got floor plans? Here’s how to get a free 3-D model

Over the next few days, real estate agents can snatch up free virtual 3-D models of listings by uploading floor plans online. The Swiss 3-D provider Archilogic has launched a giveaway of 3-D models to coincide with Real Estate Connect, which ends on January 30. Click above to play around with…
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ryantate
167
WFG News
January 27, 2015

Go figure: rabid football fans, commission competition, home averages across the pond and more

My team can beat up your team Where are the STEM cells? Averages crossing the pond Commission competition: What’s your position? How to get down (payments) We need to define this relationship (See a dual agency interactive heat map and read the full report.) Have data you’d like to see featured here?…
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ryantate
151
WFG News
January 27, 2015

Sneak peek: ‘Zillow Talk’ by Spencer Rascoff and Stan Humphries

Editor’s note: The following is excerpted from Chapter 17 of Spencer Rascoff and Stan Humphries’ new book, “Zillow Talk: The New Rules of Real Estate,” on sale today. Once you start looking for them, they’re hard to miss. The signs pop up in front yards and on park benches, on…
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