WFG News
February 25, 2015

Win over millennial real estate clients with a ‘team player’ attitude

At long last, the millennial generation has reached homebuying age. We’ve worked tirelessly to win over Generation X and baby boomers who value independence and hard work, but now it’s time to wow the next generation, a segment of the population that represents nearly 80 percent of first-time homebuyers. As…
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WFG News
February 25, 2015

Barbara Ann Rogers: ‘I’ll be able to show listings from all over to my clients’

The broker with William B. May talks about a new IDX platform and why her buyers keep her up at night. The post Barbara Ann Rogers: ‘I’ll be able to show listings from all over to my clients’ appeared first on WFG National Title Insurance Company.
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WFG News
February 25, 2015

Portals pay to play? Brokers, MLSs could profit from listing feeds

Clichés are commonplace in real estate. The simple, repetitive statements are supposed to make complex topics succinct. But more often, they create trite answers instead of strategic thought. “A real estate portal is just another advertising platform.” “They’re selling our leads back to us.” “Portals are no different than newspapers.” “My…
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WFG News
February 25, 2015

Matt Ehrlichman: ‘Homeowners are going to have more control over how their stories get told’

Matt Ehrlichman is the CEO of Porch. Age: 35 Degree, school: entrepreneurial engineering undergraduate degree from Stanford University; master’s degree in management science and engineering Location: Seattle, Washington Social media: Facebook, Twitter, LinkedIn Matt Ehrlichman What’s your favorite activity outside of work and why? Spending time with my wife and two…
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WFG News
February 25, 2015

How to block other real estate agents from seeing your Facebook ads

Are you wondering how to block other real estate agents from seeing your Facebook advertisements and running up your ad spend with curiosity clicks? There is a section of your Facebook advertising where you can add an audience. It is the same place you upload your database or add a…
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WFG News
February 25, 2015

America’s biggest brokerage launches new website

A real estate search portal built by the U.S.’s largest brokerage, NRT LLC, to compete with Zillow, Trulia and realtor.com and generate more online leads is now live in 14 of the brokerage’s 40 markets. HomesForSale.com serves up listings sourced from multiple listing services and features automated home valuations, sold data…
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WFG News
February 24, 2015

Disruption is an unavoidable reality in real estate

It’s not just Uber. If you are engaged in a consumer-driven industry, then disruption is part of your world — and that includes the real estate industry. What other cues should we take from disruptive technologies and business models? If there is one business model that is ripe for being disrupted, it’s…
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WFG News
February 24, 2015

Judge keeps listings flowing to Trulia — for now

Trulia Inc., the nation’s second-most popular real estate listing site, has been granted a temporary restraining order to keep receiving listings from rival-owned ListHub. ListHub — which is owned by realtor.com operator Move Inc., a News Corp. subsidiary — announced Thursday that it had terminated its syndication agreement with Trulia…
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WFG News
February 24, 2015

Partnership integrates forms, transaction management apps

Users of BackAgent’s paperless transaction management platform can now use the form-filling software zipForm Plus from within the BackAgent interface, thanks to “deep integration” of the applications. Now that an integration of the platforms announced last summer is complete, BackAgent users who also have zipForm Plus accounts don’t have to…
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WFG News
February 24, 2015

Maverick broker touts ‘legal way to get drone-like views’

Some real estate agents may be tempting fate if they use drones to capture aerial images of homes without obtaining authorization from the Federal Aviation Administration. But Surefield, a broker that uses a proprietary camera to produce virtual 3-D tours, says it’s cooked up a way to capture drone-like aerial imagery without running that risk.…
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