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The Latest News from WFG National Title Company
ryantate
84
MarketingTechnology
July 2, 2014

Digital Scent: How does your marketing smell?

There’s a subtle, underlying trail that we follow as we experience transitions in marketing. Think going from a postcard to a website, or a banner ad to a landing page, for example. Colors, shapes, fonts, copy. These all create what I like to call a “digital scent” that can affect…
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ryantate
67
Technology
July 2, 2014

Coming Soon: Interactive real estate listing videos

Imagine watching a listing video and having the ability to click around inside the video as it plays, exploring details and features of the home, getting related neighborhood statistics, and even changing color of the walls from room to room. Sounds pretty far fetched, right? Well, not if Fuisz (pronounced…
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ryantate
66
Technology
July 2, 2014

StreetScore: how safe are streets in your neighborhood?

StreetScore is an interesting project created by a small group of MIT students that assigns a numerical score to Google’s Street View images, based on how safe it looks to a human — but using a computer algorithm. The original data came from a crowdsourced visual survey of images where…
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ryantate
82
TechnologyUseful Apps
June 19, 2014

MagiCam: Simply perfect photo app for real estate?

I’m a big advocate of using high quality images when it comes to listing photography, but I know sometimes it’s not always possible to get/wait for a high end photographer. Often times I’ll see Realtors using their camera phones to take pictures of their listings for marketing purposes and while…
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ryantate
83
MarketingTechnology
June 13, 2014

Postagram: Send photos as a postcard directly from your phone

With the Postagram app, you can use photos from Facebook, Instagram, or directly from your iPhone or Android photo library to create a high quality (glossy) postcard that can be sent anywhere the USPS delivers. The postcard is perforated around the photo (with the message on the back as well)…
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ryantate
84
TechnologyUseful Apps
June 13, 2014

Fantastical: Calendar and task manager with voice recognition

If you’re familiar with the original Fantastical calendar for Mac operating systems, you’ll LOVE the new iPhone app (dubbed Fantasical 2).  In fact, if you’re a power calendar user, it may be the best $3.99 you’ll spend in a long time. With the new Fantastical 2 app, you can easily…
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ryantate
84
TechnologyUseful Apps
June 13, 2014

Digsview: Leverage your list of trusted service providers

How many times do you get asked for referrals for a painter, a handyman, a home inspector, or a plumber after the sale of a property?  If you’re like most agents, it’s fairly often. How cool would it be to store and share this list with your clients, via a…
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ryantate
85
TechnologyUseful Apps
June 13, 2014

App for easily exporting contacts off your phone

A big part of creating a successful marketing plan revolves around your sphere of influence/database of contacts. The problem is, it’s usually a pretty big challenge getting all your contacts into one location. Most agents I work with have contacts in their CRM, Gmail, Outlook AND their mobile phones. Of course…
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ryantate
84
TechnologyUseful Apps
June 13, 2014

GoConnect: Mobile CRM and checklist app specifically for real estate

I’m a big fan of creating checklists, but outside of using Evernote I had never really found a useful app that I thought was user friendly and tailored to the needs of real estate agents. Apparently the guys behind the GoConnect app felt the same way, so they built a pretty…
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ryantate
85
TechnologyUseful Apps
June 13, 2014

Route4Me: Route and optimize showings on the go

Realtors drive a lot. No big secret there. Previewing or showing homes to your real estate clients can be a real pain sometimes depending on the number of homes, tight time frames, dealing with other agents and tenants schedules, etc. So, how cool would it be to have an app…
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