July 29, 2014
Zillow and Trulia are Spending a Whole Lot of Money on Ads
This year, Zillow and Trulia are set to spend, collectively, about $110 million on advertising. That’s $65 million for Zillow, who captured roughly 16% of real estate-related search traffic from desktops last month, and $45 million for Trulia, who captured just over 8%. Each company is attempting to establish itself…
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