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The Latest News from WFG National Title Company
ryantate
119
MarketingRandall KostickSelectzephyr real estate
January 9, 2015

Artists say brokerage’s marketing materials pour salt in gentrification wounds

An innovative, independent real estate brokerage may have gotten a little too innovative about copyright law when it featured murals by San Francisco artists in marketing materials without seeking their approval, touching raw nerves over gentrification in the process. Zephyr Real Estate — which made news last year by partnering…
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ryantate
102
real estate agent kidnappingSelectshowings
January 9, 2015

Real estate agent held at gunpoint during showing

A female real estate agent was held at gunpoint and temporarily kidnapped by a man while showing him a model home in Elk Grove, California, a city located just south of Sacramento, news outlets are reporting. Elk Grove police told FOX40 News that the man pulled out a gun while touring the home, handcuffed and threatened the agent…
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ryantate
170
michael mcclurenetworkingRachael Hitereal estateSelect
January 9, 2015

Kingpins of Facebook real estate groups reveal their secrets

Participating in Facebook groups can not only shake up your Facebook routine — it can also be a powerful tool to improve your business. But online groups can be tricky to navigate. Proper etiquette and common sense will keep you out of the moderator’s crosshairs and generate positive connections. I reached…
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ryantate
119
profilereal estate agent successreal estate coachSelect
January 9, 2015

Bernice Ross: ‘The secret is serving others and being grateful for what you have’

Bernice Ross is the CEO of RealEstateCoach.com. Social media: Twitter, LinkedIn  What’s your favorite activity outside of work and why? Two things: I love traveling to other countries, especially if it involves some sort of cruise. When it’s six dollars a minute to make a phone call from the ship, you…
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ryantate
119
Agent adviceMarketingreal estateSelect
January 9, 2015

5 sure-fire tactics for stronger content marketing

Content marketing is nothing new, but content marketing that works well is something everyone still struggles with. There are two parts to a great content marketing strategy: distribution (spreading around the content) and return on investment, or ROI (producing results through the content after people read it). Today, we’re focusing on…
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ryantate
152
BrokerageMLS & Associationsmrisrbirealestatebusiness intelligenceSelect
January 9, 2015

MLS serves up agent productivity tool to give brokers an edge

Brokers often cite agent recruiting as one of their biggest challenges. In order to tackle that challenge, a new service has sprung that will help brokers leverage one of the biggest assets they have at their disposal: multiple listing service data. The service, MarketView 360, was created by RealEstate Business…
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ryantate
152
Mobilepaperlessrealty commanderSelectTechnologytransaction management
January 9, 2015

Transaction management platform Realty Commander gets mobile app

Screen shot of Realty Commander Mobile app from iTunes. Elk Software is now offering a mobile version of its paperless transaction management software, Realty Commander, for the iPhone and iPad devices. Although Realty Commander Mobile is free to download, exclusive features that are available only to “premium” (paid) users include…
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ryantate
186
demographic datamovotonational fair housing allianceneighborhoodscoutpolicymapreal estate dataSelectZillow
January 8, 2015

Where did Zillow’s demographic data go?

Neighborhood demographics have become a major component of the online home shopping experience, but the company that helped pioneer the practice has drastically curtailed the information it makes available to prospective homebuyers. Zillow’s “demographics” pages, which once showed statistics including “homes with kids,” “age distribution” and  “relationship status” down to the…
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