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The Latest News from WFG National Title Company
ryantate
166
WFG News
February 19, 2015

ListHub parts ways with Trulia

Move Inc.-owned listing syndicator ListHub has terminated its syndication agreement with Trulia in the wake of the latter’s acquisition by Move rival Zillow. ListHub-sourced listings will no longer appear on Trulia.com as of Feb. 26. “This action is a result of the completion of Zillow’s acquisition of Trulia this week,…
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ryantate
170
WFG News
February 19, 2015

Zillow + Trulia: an insider view

“Do the right thing.” Those four simple words are part of the “Zillow Way” — a set of principles that guide Zillow and its 1,000-plus employees. They use these principles to achieve their mission — to empower consumers by providing the information and tools they need to make smart decisions about homes, real…
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ryantate
170
WFG News
February 19, 2015

Homes.com retools ads for buyer’s agents

Homes.com is getting its own version of the “three headed monster,” launching “Local Connect” advertising that offers buyer’s agents the ability to geotarget consumers searching for homes by ZIP code using ads prominently displayed on listing detail pages. The ads — contact forms that list buyer’s agents directly below the…
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ryantate
185
WFG News
February 18, 2015

Zillow ratcheting up marketing spend

Last year Zillow spent $75 million to raise the profile of its brand with consumers. This year, it will spend even more, CEO Spencer Rascoff says. Discussing the company’s acquisition of Trulia on a conference call with investors this morning, Rascoff wouldn’t provide exact numbers on this year’s marketing spend.…
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ryantate
149
WFG News
February 18, 2015

Missing Pete Flint

Ian Morris Eighteen years ago, while helping Microsoft figure out an online real estate strategy, I met Ian Morris, a brash, funny, ambitious New Jersey boy, son of a Wall Street banker. He was a recent graduate of the Harvard MBA program and he was anxious to make a mark…
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ryantate
133
WFG News
February 18, 2015

Online mortgage marketplace raises another $5 million

Sindeo, an online mortgage marketplace that arms consumers with insights into costs and fees to help them plan, qualify and shop for a mortgage with multiple lenders, has raised $5 million in a Series A funding round that the startup will use to fuel its expansion out of California. The…
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ryantate
252
WFG News
February 18, 2015

Your cheat sheet to the Zillow-Trulia deal

We awaken today to a world where Trulia is owned by the newly named Zillow Group. Brokers and agents need to make quick sense of what the closing Zillow’s acquisition of Trulia means for the immediate and ongoing future. To help you toward that end, here is a cheat sheet…
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ryantate
182
WFG News
February 17, 2015

Zillow-Trulia merger closes

The long-anticipated merger between the two largest U.S. real estate search portals has finally closed after a six-month review by the Federal Trade Commission. Announced last July, the merger of Zillow and Trulia begins the next chapter of a fierce competitive battle with News Corp. and its Move and realtor.com…
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ryantate
168
WFG News
February 16, 2015

What to expect now that Zillow and Trulia are one?

Imagine a horse race. Two horses, a perfectly toned and young thoroughbred against a 7-year-old nag. No surprises who is winning the race. Then, two things happen: 1. The winning horse surprisingly steers off the track to further bulk up for the race; 2. A new tested and savvy owner…
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ryantate
167
WFG News
February 13, 2015

FTC will not block Zillow-Trulia merger

The Federal Trade Commission has completed its investigation of Zillow’s acquisition of Trulia and will not block the deal, which is expected to close on Tuesday. The decision puts an end to speculation that antitrust regulators might impose conditions on a deal that puts ownership of the two most popular…
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