Move Inc.-owned listing syndicator ListHub has terminated its syndication agreement with Trulia in the wake of the latter’s acquisition by Move rival Zillow.
ListHub-sourced listings will no longer appear on Trulia.com as of Feb. 26.
“This action is a result of the completion of Zillow’s acquisition of Trulia this week, and the upcoming dissolution of ListHub’s syndication relationship with Zillow this April,” said ListHub General Manager Celeste Starchild in a statement.
Zillow spokeswoman Katie Curnutte condemned the decision as “sudden and unilateral.”
“News Corp’s decision to terminate their contract with Trulia underscores what we’ve been saying all along — it’s critical for multiple listings services and Realtor association boards to work directly with the largest real estate websites, like Zillow and Trulia, to ensure their seller’s listings can be seen by the largest audience of home buyers,” she said in a statement.
“MLSs should not outsource something as important as the online marketing of their members’ listings (and the millions of sellers they represent) to third-party intermediaries like News Corp.”
In January, Zillow announced its syndication agreement with ListHub would expire on April 7. Since then, Zillow has been scrambling to sign direct-feed agreements with multiple listing services and brokers in an effort to avoid a dropoff of hundreds of thousands of listings when the ListHub agreement ends.
At this time, it is unclear how many listings ListHub will be pulling from Trulia.
ListHub will continue to provide listings to 158 “industry-friendly” websites for the more than 560 MLSs and 80,000 brokers it serves nationwide, Starchild said.
“ListHub also will be focused on driving the interoperability of leading technology solutions, and on providing the industry’s most complete and actionable metrics about listing performance,” she said.
In a letter to its MLS customers, ListHub said it would continue to accept analytics in order to provide reporting for the Zillow network in the ListHub consolidated dashboard with all other publisher sites.
Editor’s note: This story has been updated.
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