WFG News
March 6, 2015

What are you contributing to the real estate ecosystem?

If you attended Real Estate Connect New York in January, then you heard Joanna Lord speak, and if you were like me, you were blown away by her. She is totally on my “people to watch list” (which keeps getting longer after every Connect event!). She has been immersed in branding,…
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WFG News
March 5, 2015

3 things Realtors can learn from big-brand marketing

Nespresso doesn’t just sell coffee. In the brand’s new ad campaign, George Clooney sips the product on the terrace of a palatial European villa. The company called in famed French architect Francis Krempp to design its worldwide stable of luxury coffee boutiques where customers are treated like five-star hotel guests.…
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WFG News
March 4, 2015

Start preparing for Chinese homebuyers and real estate investors

The United States attracts more Chinese real estate buyers than any other country. Chinese investors are buying U.S. property in order to diversify their assets outside of China, for investment purposes, for immigration reasons or because they have a child studying in the U.S. According to the National Association of…
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WFG News
March 4, 2015

How I’m landing real estate sales with Instagram

This is a story about my personal quest into the world of Instagram. The push to grow my business via Instagram started one year ago — and, I’ll be honest, it was out of pure, competitive jealousy. I was hanging out at a friend’s house when I found out that his…
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WFG News
March 4, 2015

13 tips on how to be a street-smart and safe real estate agent

I have been part of the real estate industry for many years, both in Canada and now in France, and I have many friends and family who are working or have worked in the industry. As an agent, I know we take risks in our daily work, and I was…
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WFG News
March 4, 2015

3 ‘Ms’ of building an indie real estate brokerage

My husband and I founded Lanier Property Group three years ago with the (admittedly audacious) vision of changing the real estate industry for both our agents and our clients. We wanted to build a place to work that was so awesome that it would make Mondays our favorite day of…
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WFG News
March 3, 2015

4 tips to prepare for busy spring sales season

Spring is closer than we think. The forecast might still include some snow and cold temperatures, but the calendar is moving forward. Many sellers feel that the spring market is the best time to place their home on the market, as buyer demand traditionally increases in the springtime. And with…
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WFG News
March 2, 2015

4 hot strategies to boost your online real estate presence

What does it take to soar to the top of the search engines or the newsfeed on Facebook? The speakers at Agent Reboot recommend that you avoid “vanilla marketing,” identify “trending personas,” incorporate niched-based tagging and employ targeted boosting. Would you like to improve your online and social media presence?…
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WFG News
February 11, 2015

5 tips for launching your real estate funnel marketing strategy

Everyone who sells anything knows that more transactions lead to more revenue. To rack up more transactions, you need more clients. And how do you get more clients? Find more leads. So the trick is getting enough leads into your pipeline to hit your revenue goals. Traditionally, we refer to…
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WFG News
February 11, 2015

3 things VA homebuyers need from real estate agents

More veterans are taking advantage of their Department of Veterans Affairs (VA) loan benefit than ever before. With no down payment, no mortgage insurance and flexible credit standards, it’s easy to see why. The VA loan that was once looked down upon by agents has become a streamlined process with…
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