WFG News
January 28, 2015

Tool tracks listing performance on more than 70 international sites

Agents and brokers who advertise their listings through global syndicator Previsite are now tracking listing performance on more than 70 portals worldwide through a partnership with real estate software development firm ListTrac. Fourteen multiple listing services representing 210,000 agents have signed up for ListTrac’s free listing monitoring tool, which measures…
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WFG News
January 28, 2015

ListHub general manager discusses Zillow syndication agreement

Ever since the Jan. 6 announcement that ListHub would not be renewing Zillow’s syndication agreement, real estate professionals have been seeking more information about exactly what this means to ListHub, Zillow and, ultimately, themselves. This is a story that affects everyone in the industry. Yesterday, I had the unique opportunity…
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WFG News
January 28, 2015

Why Zillow reminds me of my ex-girlfriend

I run a boutique real estate firm called TREO Realtors in Cincinnati, Ohio. I get a call or an email about once a week from Zillow trying to upsell me on services and, ultimately, secure a direct listing feed of my listings to its site. I really like Zillow. For…
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WFG News
January 28, 2015

125 MLSs now sending listings directly to Trulia

Trulia, the nation’s second most popular real estate listing portal, has signed direct feed agreements with 125 multiple listing services, 69 of them in 2014. The agreements are a sign that MLSs are increasingly comfortable sending listings directly to third-party portals rather than through listing syndicator ListHub. Zillow, the nation’s…
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WFG News
January 28, 2015

Why News Corp bought realtor.com instead of Zillow or Trulia

NEW YORK CITY — The new owner of realtor.com operator Move Inc. kicked the tires of its two chief competitors, Zillow and Trulia, before  acquiring Move for $950 million in November, News Corp. CEO Robert Thomson revealed today. In a one-on-one conversation with Inman Publisher Brad Inman at Real Estate Connect…
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WFG News
January 27, 2015

Zillow will offer more perks for listings

Zillow will roll out new perks this year for brokerages that provide direct listing feeds to the portal that the company says will increase their visibility and branding. More than 5,000 brokers currently provide a direct feed to Zillow under the existing “Pro for Brokers” program. In return, listing agents…
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WFG News
January 27, 2015

The real estate war zone: Part 2

Yesterday, we started a “SWOT” analysis — strengths, weaknesses, opportunities and threats — of the major real estate players to see who’s got the best chance of influencing (or adapting to) an industry change. Without further ado, let’s continue. Portals: realtor.com Realtor.com is fed nearly 100 percent of national housing data directly…
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WFG News
January 27, 2015

Zillow on the brink of deal for 50,000 MLS listings

Zillow is on the brink of a deal with one of the nation’s largest multiple listing services that would help the top real estate portal weather the end of a contract with listing syndicator ListHub. The board of Rockville, Maryland-based Metropolitan Regional Information Systems Inc. (MRIS) has voted to finalize…
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WFG News
January 26, 2015

The real estate war zone: Part 1

For 15 years, you’ve heard about how the Internet was going to change everything in the real estate industry. Not too much has happened yet, right? Just wait — it will. Never before have there been such huge companies and innovators wanting to take control of the real estate industry. Until…
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WFG News
January 26, 2015

Special report: How to deliver technology agents need

Money is pouring into real estate technology, and the sheer number of products available to agents has risen exponentially in recent years. Whatever the merits of that increase, on a practical level this means that real estate agents are often bombarded by solicitations from tech companies peddling the next big…
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