WFG News
February 20, 2015

News Corp. delivers one-two punch to Zillow Group

With Zillow finally swallowing Trulia, the head-to-head portal bout is officially on. News Corp. — owner of realtor.com operator Move Inc. — has thrown the first punches. In a press release on Tuesday emblazoned with an all-caps headline, Move jabbed that “Zillow’s year of the merge will be realtor.com’s year…
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WFG News
February 20, 2015

Zillow Group seeks restraining order to keep listings flowing to Trulia

Zillow Group filed for a temporary restraining order today in a bid to keep listings flowing to Trulia from listing syndicator ListHub. ListHub — which is owned by realtor.com operator Move Inc., a News Corp. subsidiary — announced yesterday that it had terminated its syndication agreement with Trulia, the nation’s…
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WFG News
February 19, 2015

ListHub parts ways with Trulia

Move Inc.-owned listing syndicator ListHub has terminated its syndication agreement with Trulia in the wake of the latter’s acquisition by Move rival Zillow. ListHub-sourced listings will no longer appear on Trulia.com as of Feb. 26. “This action is a result of the completion of Zillow’s acquisition of Trulia this week,…
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WFG News
February 19, 2015

Zillow + Trulia: an insider view

“Do the right thing.” Those four simple words are part of the “Zillow Way” — a set of principles that guide Zillow and its 1,000-plus employees. They use these principles to achieve their mission — to empower consumers by providing the information and tools they need to make smart decisions about homes, real…
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WFG News
February 19, 2015

Homes.com retools ads for buyer’s agents

Homes.com is getting its own version of the “three headed monster,” launching “Local Connect” advertising that offers buyer’s agents the ability to geotarget consumers searching for homes by ZIP code using ads prominently displayed on listing detail pages. The ads — contact forms that list buyer’s agents directly below the…
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WFG News
February 18, 2015

Zillow ratcheting up marketing spend

Last year Zillow spent $75 million to raise the profile of its brand with consumers. This year, it will spend even more, CEO Spencer Rascoff says. Discussing the company’s acquisition of Trulia on a conference call with investors this morning, Rascoff wouldn’t provide exact numbers on this year’s marketing spend.…
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WFG News
February 18, 2015

Missing Pete Flint

Ian Morris Eighteen years ago, while helping Microsoft figure out an online real estate strategy, I met Ian Morris, a brash, funny, ambitious New Jersey boy, son of a Wall Street banker. He was a recent graduate of the Harvard MBA program and he was anxious to make a mark…
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WFG News
February 18, 2015

Online mortgage marketplace raises another $5 million

Sindeo, an online mortgage marketplace that arms consumers with insights into costs and fees to help them plan, qualify and shop for a mortgage with multiple lenders, has raised $5 million in a Series A funding round that the startup will use to fuel its expansion out of California. The…
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WFG News
February 18, 2015

Your cheat sheet to the Zillow-Trulia deal

We awaken today to a world where Trulia is owned by the newly named Zillow Group. Brokers and agents need to make quick sense of what the closing Zillow’s acquisition of Trulia means for the immediate and ongoing future. To help you toward that end, here is a cheat sheet…
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WFG News
February 17, 2015

Zillow-Trulia merger closes

The long-anticipated merger between the two largest U.S. real estate search portals has finally closed after a six-month review by the Federal Trade Commission. Announced last July, the merger of Zillow and Trulia begins the next chapter of a fierce competitive battle with News Corp. and its Move and realtor.com…
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