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The Latest News from WFG National Title Company
ryantate
153
WFG News
February 18, 2015

10 reasons email real estate marketing beats social media

Social media can be a soul-crushing experience for a real estate agent. On Facebook, your posts get seen by a whopping four people. Or on Twitter, you find out that a past client just bought a house with another agent. Over on Pinterest, you are getting zero interaction on any…
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ryantate
167
WFG News
February 17, 2015

Leigh Brown: ‘Unless you’re trying to be a secret agent, you have to be visible’

Age:​ 40​ Years in real estate:​ 15​ Job title:​ CEO, dream maker​ Location:​ Charlotte/Concord, North Carolina Hours per week spent on social media:​ Do I have to admit this out loud? Probably 30 all added up?​ Social media accounts: Facebook, Twitter, Instagram, LinkedIn, Pinterest Target demographic:​ Good people​ Average number of posts…
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ryantate
150
WFG News
February 13, 2015

How to leverage Google’s new Twitter deal in your real estate business

If you’ve been looking for a reason to use Twitter for your real estate business, you may have just found one. In a deal reported by “Bloomberg Business” last week, Google has gained access to Twitter’s “firehose stream” of data. This means that Google will be able to immediately find…
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ryantate
153
WFG News
February 12, 2015

Guy Kawasaki on how real estate agents can dominate social media

Psst: Hey champ, we’re talking to you. Yeah, you. Listen, you want to knock every ball you swing at out of the park, right? Be faster and stronger? Earn more? Well, it’s time to start juicing. Everybody’s doing it. Don’t worry, we’ll show you how. This all sounds so illicit,…
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ryantate
153
WFG News
February 11, 2015

Amy Harris: ‘Social media gives my brand a big reach’

Age: 54 Years in real estate: Five Job title: Sales associate Location: Keller Williams Short Hills Hours per week spent on social media: Two to three hours per day Social media accounts: Facebook, Pinterest, LinkedIn, YouTube, Google Plus and Twitter Target demographic: Buyers ages 30 to 41, sellers 40 and older Average number of posts per day: Three…
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ryantate
136
WFG News
February 6, 2015

Real estate social brand integrity in an era of screenshots and copy-and-paste

I need a word with you. Between us — between you and me, and between me and your brand. The lack of privacy in social media is nothing new. Right? There are confusing privacy settings, changing rules and platforms, and the list goes on. Over the past year Facebook, Twitter and…
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ryantate
136
WFG News
February 6, 2015

Door-knocking tactics reek of used car salesmanship

I’ve written before about why consumers trust Zillow more than real estate agents. In that article, I stated that Zillow isn’t the pushy salesperson that many real estate agents are — and that’s what’s given our profession a bad name. Last week, I visited the Raise The Bar In Real Estate Facebook…
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ryantate
168
WFG News
February 5, 2015

Gina Tufano on the name change that got her thrown in Facebook jail … twice

Age: 42 Years in real estate: 19! Job title: Ringleader Location: Northern Virginia Hours per week spent on social media: 10 to 20 is my best guess. I don’t really want to count. Know what I mean? Social media accounts: Facebook, Twitter, Instagram, LinkedIn — an orphaned Pinterest account and Google+ if that…
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ryantate
153
WFG News
January 30, 2015

Scott Strevell: ‘Local content produces our best results’

Age: 53 Years in real estate: 32 Job title: Broker associate at KC Homes 365 Team with Berkshire Hathaway HomeServices Kansas City Realty Location: Kansas City, specializing in Johnson County Hours per week spent on social media: Less than one hour per day, but working on increasing our presence on the…
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ryantate
131
WFG News
January 28, 2015

5 common real estate social media myths

Social media plays a huge part in today’s society. Whether it’s for personal or professional use, social media cannot be avoided. There are many reasons why social media can be a game changer for real estate professionals. Social media allows real estate agents to share expertise and knowledge while also…
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