WFG News
March 6, 2015

10 free places to promote your real estate content

Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing for no reason. You should spend the same amount of time promoting your blog as you spend writing your posts. This strategy…
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WFG News
March 4, 2015

How I’m landing real estate sales with Instagram

This is a story about my personal quest into the world of Instagram. The push to grow my business via Instagram started one year ago — and, I’ll be honest, it was out of pure, competitive jealousy. I was hanging out at a friend’s house when I found out that his…
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WFG News
March 3, 2015

Lisa Archer: ‘Social media is about being social. Do that, and the business will come’

Age: 36 Years in real estate: Eight Job title: CEO, Live Love Homes Location: Charlotte, North Carolina (and seven more expansion cities around the United States) Hours per week spent on social media: Five Social media accounts: Too many to count. Facebook, Twitter, LinkedIn are just a handful. Target demographic: Anyone in my world.…
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WFG News
March 3, 2015

Why social media is destined to play a bigger role in real estate search

A computer model crunching a person’s Facebook “likes” can do a better job judging their personality traits than their own friends and family, according to a recent study conducted by researchers at the University of Cambridge and Stanford University. That “was nice for us to hear because it validates what we’ve been thinking…
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WFG News
March 2, 2015

4 hot strategies to boost your online real estate presence

What does it take to soar to the top of the search engines or the newsfeed on Facebook? The speakers at Agent Reboot recommend that you avoid “vanilla marketing,” identify “trending personas,” incorporate niched-based tagging and employ targeted boosting. Would you like to improve your online and social media presence?…
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WFG News
February 27, 2015

Zillow’s drinking the Trulia Kool-Aid, realtor.com gets feisty

Realtor.com operator Move Inc. has been feisty out of the gate with its new rival Zillow Group Inc. Just a week after Zillow’s acquisition of Trulia closed, the two already have a new court date. On March 12 a judge will decide whether Move’s syndication platform ListHub can cut its listings feed to…
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WFG News
February 27, 2015

Sam DeBord: ‘If you try to leverage influence too much, you’ll diminish it’

Age: 38 Years in real estate: 10 Job title: Managing broker Location: Seattle Hours per week spent on social media: 10 Social media accounts: Facebook, Twitter, LinkedIn Target demographic: Homebuyers, industry supporters Average number of posts per day: Two posts; many more comments Which social channels do you work more? Just…
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WFG News
February 23, 2015

Alyssa Hellman: ‘I never operate as a business on social media’

Age: 28 Years in real estate: 4.5 Job title: Go Leader at BHGRE | Go Realty Location: Cary, North Carolina Hours per week spent on social media: I never really track this because I don’t time-block for social media. I use it throughout my day to keep in touch, network, and…
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WFG News
February 20, 2015

Free Twitter tool delivers real estate leads to your email inbox

Twitter can be frustrating for me. Have you ever felt that way? The typical advice about posting great content, responding to tweets and engaging with people seems easy. But then you log in and see the mess that is millions of tweets being sent daily. I don’t know about you,…
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WFG News
February 19, 2015

Why Twitter is a vital social network for real estate agents

When I talk with Realtors in my local market here in San Diego, I always like to check in on which social networks they like to use. Facebook is far and away the dominating force, and it’s easy to understand why. Creating a Facebook business page allows you to stay…
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