WFG News
February 3, 2015

100,000 agents get single-sign-on access to showing service

Real estate agents are hungry for tech offerings that integrate. Real estate tech firm Clareity Security has answered this craving with an online marketplace that gives agents and brokers access to third-party apps and services via a single-sign-on dashboard. So far, 14 multiple listing services have deployed the Clareity Store…
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WFG News
February 3, 2015

Redfin enters New Mexico, closes in on US-wide coverage

Redfin has opened shop in Albuquerque, New Mexico, bringing the tech-focused brokerage one state closer to full U.S. coverage and into its fifth new market so far this year. The Seattle-based firm’s expansion, launched last year and boosted by a $70.9 million funding round it announced in December, puts the brokerage in 28…
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WFG News
February 3, 2015

10 things I learned at this year’s Real Estate Connect New York

This year’s Real Estate Connect in New York will probably be remembered as the “How I Got Here” conference. The theme was supposed to be “How I Built It,” but that changed when Brad Inman offered a lifetime Connect pass to the person with the best getting-to-the-conference story after most scheduled…
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WFG News
February 3, 2015

Shout out to the FTC, and the listings chess game

This is chess, not checkers Lots of very smart people are scrambling to figure out the changing dynamics of online real estate listings and advertising. The end of the ListHub deal with Zillow has muddled the situation as Z furiously cuts deals with individual MLSs as the clock runs out…
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WFG News
February 3, 2015

5 digital marketing practices every brokerage should adopt

Digital marketing success doesn’t revolve around marketing secrets; it revolves around marketing commitments. Where most real estate agents fail on social media and digital marketing is in putting together a plan and sticking to it. Brokerages are no different. With exceeding pressure on brokerages to recruit, market and produce top-notch…
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WFG News
February 3, 2015

Go figure: indie brokerages vs. franchises, emerging and declining luxury markets, and more

Luxury isn’t everywhere Be my Valentine Calling agent after agent Small and mighty … Or big and branded? Foreclosure normcore Learn About Tableau Have data you’d like to see featured here? Let us know at contributors@inman.com. The post Go figure: indie brokerages vs. franchises, emerging and declining luxury markets, and more appeared first…
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WFG News
February 3, 2015

My Uber driver was a real estate agent

How perfect. While on my way to Real Estate Connect New York, using Uber to get to the airport in Miami, I found out that the driver is a real estate agent! He drives for Uber early in the morning and in the evening for some extra cash. So on…
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WFG News
February 3, 2015

Matt Lerner: ‘We’d better disrupt ourselves before someone else does!’

Matt Lerner is the chief technology officer at Walk Score. Age: 39 Degree, school: Computer Science, Brown University Location: Seattle, Washington Social media: Twitter, LinkedIn Perhaps it’s no coincidence that Walk Score assigns “bike scores” to addresses and neighborhoods, given Matt Lerner’s enthusiasm for biking. Photo credit: Dzung Vo What’s your favorite activity outside of…
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WFG News
February 3, 2015

Agent hiring is broken, so here’s what top brokerages are doing about it

Hiring a new agent isn’t necessarily the easiest — or most enjoyable — thing to do. It can be costly, inefficient, require a lot of time … and, in the end, your decision could amount to nothing more than an educated guess. It’s OK to admit it: Hiring can suck! Well, it…
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WFG News
February 3, 2015

Look what you can do with Google Earth Pro — for free

Google Earth Pro used to be $399 a year. Now it’s free. So what, you say? Check out how CityRealty recently used Google Earth and 3-D mockups of yet-to-be-built skyscrapers to show condo buyers what their views will be like when they peer out their brand-new, sky-high windows. TechCrunch’s Greg…
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