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100,000 agents get single-sign-on access to showing service

By February 3, 2015 One Comment

Real estate agents are hungry for tech offerings that integrate. Real estate tech firm Clareity Security has answered this craving with an online marketplace that gives agents and brokers access to third-party apps and services via a single-sign-on dashboard.

So far, 14 multiple listing services have deployed the Clareity Store and several large implementations are under way, including the Miami Association of Realtors, California Regional MLS and North Texas Real Estate Information Systems (NTREIS), said Amy Geddes, Clareity Security’s chief operating officer.

More than 60 vendors representing over 100 products have been approved for the store, though which are available varies by market because MLSs can choose which to approve, Geddes said.

Showing management service Showing Suite Inc. is the latest company to integrate with the Clareity Store, giving more than 100,000 agents and brokers the ability to log in to their multiple listing service dashboard, buy Showing Suite products and use them without a separate login.

“Using our single sign-on, real estate agents will be able to save time logging into Showing Suite where they will quickly be able to schedule showings, request feedback and market their listings,” said Eric Hoglund, Clareity Store manager, in a statement.

“This integration also makes it even easier for an MLS that acquires a site license to provide Showing Suite for its members.”

Showing Suite launched a new, free automated showing scheduling system for MLSs last month along with the option to purchase an enhanced version. MLSs do not have to have implemented Showing Suite’s MLS product in order to access their Showing Suite account through the single-sign-on dashboard, but they cannot schedule showings through their MLS software unless the MLS signs up for the Showing Suite MLS version, the company said.

Clareity Security has had several new initiatives lately. Last week, Clareity announced it had made a mid-six-figure investment in home history report service Housefax in order to help the service extend its offerings to real estate professionals.

Last month, Clareity launched Clareity Direct Connections, a tool for MLSs that have signed direct agreements with third-party listing publishers that allows brokers to opt into and manage listings that go to third-party portals and connect with the portals’ data management platforms. The tool can be incorporated into Clareity’s single-sign-on portal, but does not have to be.

In September, Clareity and the National Association of Realtors partnered to add buttons to Clareity’s single-sign-on platform to connect users to NAR programs, including its national property database, Realtors Property Resource (RPR), and its political action committee, RPAC.

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