WFG News
February 4, 2015

The critical consumer-experience component your real estate business could be missing

Recently, I appear to be placing an increasing premium on not only my overall consumer experience, but also the consistency of that experience. A few weeks ago, I decided that I would finally upgrade my iPad (just a few months after deciding to upgrade my iPhone). I knew I would…
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WFG News
February 4, 2015

How demand from the ultra-rich will transform luxury real estate

The outlook for luxury residential real estate is bright as China and other Eastern nations with burgeoning economies continue to mint new millionaires and billionaires hungry for properties in the West, and the looming transfer of trillions in wealth to the next generation spurs additional sales of high-end properties. That’s…
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WFG News
February 4, 2015

Is it really recovery when new car sales are up but new home sales down?

Consumers saddled with mortgage sized health insurance costs, rising food costs and car payments find it hard to buy over-priced used homes, never mind even more expensive new homes. After six years of quantitative easing that “ended” in October, we have been treated to media headlines touting “Recovery, Recovery, Recovery,”…
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WFG News
February 4, 2015

Agent matching service raises additional $3 million

After getting its legs with backing from investors including Google’s venture capital arm, agent matching service HomeLight has raised an additional $3 million in funding and launched a new website. The startup, which guides homebuyers and sellers to real estate agents based on their performance statistics, says it will use the…
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WFG News
February 4, 2015

Sarah Martin: ‘Hiring an assistant allowed me to break the barrier; I’m two people now!’

Sarah Martin of Savvy + Co talks about how technology helps her expand her reach and what keeps her awake at night. The post Sarah Martin: ‘Hiring an assistant allowed me to break the barrier; I’m two people now!’ appeared first on WFG National Title Insurance Company.
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WFG News
February 4, 2015

How I generated 100 real estate leads in 7 days for $50

One of the fun things about sales and marketing is that it’s always changing. It seems as though every few years, someone presents a seminar on the new “proven” sales technique. In fact, a simple Google search for “in-person sales styles” brings up a document that lists 18 different selling…
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WFG News
February 4, 2015

Mark Leverentz: ‘I’d like to reduce fear surrounding technology’s impact on real estate’

Chief technology officer, Mobile Realty Apps Time at Mobile Realty Apps: 11 months What he does: In addition to overseeing the engineering team, I do development across all of our supported platforms, including Android and iOS development, as well as server-side development to support our applications. Age: 31 Degree: M.S.…
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WFG News
February 4, 2015

Unintended consequences of listing regulations

“Follow the drugs and you’ll find the drug dealers, but follow the money and you’ll be surprised where it takes you.“ – HBO’s police drama “The Wire” Regulations governing the access, distribution and display of residential real estate listings changed many industry dynamics over the past 20 years. Traditionally, brokers…
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WFG News
February 4, 2015

How listings will flow to Zillow, other portals

Industry players representing listing portals, MLSs and brokerages have finalized a model content licensing agreement that could help Zillow obtain more direct listing feeds before its contract with syndicator ListHub expires this spring. The model agreement seeks to standardize the ground rules under which real estate brokerages and MLSs provide…
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WFG News
February 3, 2015

Don’t just curate videos, brand them

Real estate consulting firm Real Trends has partnered with video curation platform Tagible to offer real estate pros a branded way to present video content to consumers and their communities. Tagible by Real Trends allows brokerages, associations and agents to collect videos from a variety of video platforms — including YouTube, Vimeo, WeVideo…
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