WFG News
February 25, 2015

How to block other real estate agents from seeing your Facebook ads

Are you wondering how to block other real estate agents from seeing your Facebook advertisements and running up your ad spend with curiosity clicks? There is a section of your Facebook advertising where you can add an audience. It is the same place you upload your database or add a…
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WFG News
February 25, 2015

America’s biggest brokerage launches new website

A real estate search portal built by the U.S.’s largest brokerage, NRT LLC, to compete with Zillow, Trulia and realtor.com and generate more online leads is now live in 14 of the brokerage’s 40 markets. HomesForSale.com serves up listings sourced from multiple listing services and features automated home valuations, sold data…
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WFG News
February 24, 2015

Disruption is an unavoidable reality in real estate

It’s not just Uber. If you are engaged in a consumer-driven industry, then disruption is part of your world — and that includes the real estate industry. What other cues should we take from disruptive technologies and business models? If there is one business model that is ripe for being disrupted, it’s…
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WFG News
February 24, 2015

Judge keeps listings flowing to Trulia — for now

Trulia Inc., the nation’s second-most popular real estate listing site, has been granted a temporary restraining order to keep receiving listings from rival-owned ListHub. ListHub — which is owned by realtor.com operator Move Inc., a News Corp. subsidiary — announced Thursday that it had terminated its syndication agreement with Trulia…
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WFG News
February 24, 2015

Partnership integrates forms, transaction management apps

Users of BackAgent’s paperless transaction management platform can now use the form-filling software zipForm Plus from within the BackAgent interface, thanks to “deep integration” of the applications. Now that an integration of the platforms announced last summer is complete, BackAgent users who also have zipForm Plus accounts don’t have to…
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WFG News
February 24, 2015

Maverick broker touts ‘legal way to get drone-like views’

Some real estate agents may be tempting fate if they use drones to capture aerial images of homes without obtaining authorization from the Federal Aviation Administration. But Surefield, a broker that uses a proprietary camera to produce virtual 3-D tours, says it’s cooked up a way to capture drone-like aerial imagery without running that risk.…
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WFG News
February 24, 2015

Realogy’s revenue increases on rising home prices

Buoyed by rising home prices, real estate giant Realogy posted $5.3 billion in net revenue in 2014, up 1 percent from a year ago. “Realogy was involved in approximately 27 percent of U.S. existing homesale transaction volume involving a real estate brokerage firm — a full percentage point gain in market…
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WFG News
February 24, 2015

Go figure: all-cash sales and institutional investors, highest median home prices, the average Irish-American and more

Showing the money <a href=’#’><img alt=’Housing Markets in Demand ‘ src=’https://public.tableau.com/static/images/Ca/CashandInstitutionalInvestorHotZipsQ42014/Dashboard1/1_rss.png’ style=’border: none’ /></a>   How many paper pushers are there? Luck of the Irish-American Taking care of business Where the middle is higher   Have data you’d like to see featured here? Email contributors@inman.com. The post Go figure: all-cash…
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WFG News
February 24, 2015

Could a portal merger change the face of real estate? A lesson from PayPal

In October 2002, eBay, the giant online auction site, purchased the fast-growing payments company, PayPal, for $1.5 billion. Founded at the end of 1998, PayPal had become the de facto way to pay for goods on eBay, powering 70 percent of auction payments. The purchase was the exclamation mark on…
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WFG News
February 24, 2015

Stephanie Crawford: ‘My WordPress website accounts for half our business’

Inman is interviewing real estate professionals in every area of the field to talk about technology use. Here’s Stephanie Crawford, a Realtor/broker at Keller Williams Realty. What kind of phone do you use and why? I have an iPhone 5s. I’ve tried Android in the past, but Apple just works better.…
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