WFG News
January 27, 2015

Can driving for Uber trump a career in real estate?

As real estate industry leaders ponder the challenges of recruiting millennials, it’s a question worthy of consideration: Can Uber drivers really make almost as much money as real estate brokers? A chart accompanying a story in The Atlantic, “The Uber Economy,” would suggest just that. Source: theatlantic.com. Uber drivers in…
Read More
WFG News
January 27, 2015

4 steps to picking perfect real estate tech solutions

Developing the best agent-facing technology strategy for your brokerage is a lot like finding the perfect home. There can be an overwhelming number of things to consider, and once you commit, you’ve got to do everything in your power to make it work. But when you’re searching for your dream…
Read More
WFG News
January 27, 2015

And the real estate person of the year is … the millennial buyer

Ah, the elusive millennial homebuyer. Our industry has spent most of 2014 analyzing why this demographic hasn’t bought a home — student debt? Unemployment? They want to rent? — and even more time researching millennial goals and beliefs to forecast what’s next for housing. In fact, it’s hard to come across any…
Read More
WFG News
January 27, 2015

Sneak peek: ‘Zillow Talk’ by Spencer Rascoff and Stan Humphries

Editor’s note: The following is excerpted from Chapter 17 of Spencer Rascoff and Stan Humphries’ new book, “Zillow Talk: The New Rules of Real Estate,” on sale today. Once you start looking for them, they’re hard to miss. The signs pop up in front yards and on park benches, on…
Read More
WFG News
January 27, 2015

Julie Harris: ‘My goal is to provide overwhelming value to my agents’

Julie Harris is the co-founder of Tim and Julie Harris Real Estate Coaching. Age: 43 Degree, school: Ohio State University, Otterbein College — majored in music performance and English Location: Austin, Texas Social media: Facebook, LinkedIn Julie Harris with daughter Zoë What’s your favorite activity outside of work and why? Definitely playing with…
Read More
WFG News
January 26, 2015

Capture 10 percent more real estate leads with these 5 blog tools

Driving traffic to your website is a lot of work, and more than 90 percent of most website visitors bounce. That’s a huge source of untapped leads that you can mine — if you have the right tool set. Increasing the number of opt-in processes on your website (when done…
Read More
WFG News
January 26, 2015

What real estate can learn from consumer brands that ‘get it’

The real estate transaction has been commoditized … have you noticed? Between the Real Estate Settlement Procedures Act, the Consumer Financial Protection Bureau, state and local regulations, can you honestly tell me that how you transact a brokerage deal, mortgage, or settlement is significantly different from your competitors? Face it,…
Read More
WFG News
January 26, 2015

How a strong vendor network secures more listings

Selling a home is a team effort. In addition to the broker and the client, there’s the mortgage lender, the painter, the title lawyer, the plumber and a host of other home services professionals. And the real estate agent must be the team coach. Michael Banks, a real estate broker…
Read More
WFG News
January 26, 2015

Lindsay Listanski: ‘Social media makes the world a smaller place’

Age: 27 Years in real estate: I’ve been with Coldwell Banker Real Estate LLC for three years but grew up in real estate. My father has been with the Coldwell Banker brand for nearly 30 years, he is now the Branch Vice President of the Livingston, New Jersey, office. Some…
Read More
WFG News
January 23, 2015

Why responsive website design could be sabotaging your lead generation efforts

Here’s a hard truth: For many in the real estate industry, mobile strategy isn’t paying off. Too few leads are being generated, and most mobile apps have, unfortunately, failed to achieve any real market adoption. We all know the homebuyer is increasingly mobile-focused, and we see it everywhere we look:…
Read More