WFG News
March 2, 2015

Jeff Goldblum’s latest role: Apartments.com mastermind

Jeff Goldblum plays Brad Bellflower, the fictional mastermind of apartments.com. Real estate brokers and agents have become adept at using the Internet and social media to grow their business. But suddenly TV is blazing hot, with big brand names like Zillow, realtor.com, Century 21, Coldwell Banker, Re/Max, Redfin and Berkshire…
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WFG News
March 2, 2015

How I landed 54 new prospects in 4 days

I have had three articles published on Inman in the last two months. For a blogger, guest-posting is an excellent way to gain exposure in your industry. There is also an opportunity to add email subscribers to your list, which is something I have focused on during the last two months.…
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WFG News
March 2, 2015

4 hot strategies to boost your online real estate presence

What does it take to soar to the top of the search engines or the newsfeed on Facebook? The speakers at Agent Reboot recommend that you avoid “vanilla marketing,” identify “trending personas,” incorporate niched-based tagging and employ targeted boosting. Would you like to improve your online and social media presence?…
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WFG News
March 1, 2015

8 ‘extras’ that help sell a house

There are plenty of posts that share advice agents should give to sellers as they prepare a home for sale. By now, most agents understand the wisdom of obtaining high-resolution photos, featuring homes online, designing professional property fliers, a possible open house here or there, and everything else that goes into good marketing.…
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WFG News
March 1, 2015

5 tips for working within Facebook’s promotional limits

Facebook has done it again! The social media powerhouse recently announced that starting in January 2015 it has placed limits on posts that are “too promotional.” That’s the bad news. The good news is that if you’re like most other real estate professionals who already use Facebook for business, you can…
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WFG News
February 27, 2015

Brokerage promising to rain Internet leads on its agents

International brokerage eXp Realty has launched “Making It Rain,” a new marketing program to generate Internet leads for its 540 agents. Agents pay a minimum of $100 per month to join the program and in return eXp will market their branded eXp Realty search portal or another website of their choosing…
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WFG News
February 27, 2015

Does staging add value to the home-selling process?

From Realtors to bloggers to HGTV, sellers hear about the need to get creative to attract prospective buyers to their homes. Suggestions include filling the rooms with warm and inviting scents, providing the perfect lighting or playing up fun and interesting features. Another popular option is home staging, which involves…
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WFG News
February 27, 2015

5 places to find a stellar idea for your next piece of real estate content

Writing content is for your real estate blog is great; everyone is doing it. And if you stick with it long-term, it can help pick up long-tail keywords on Google and drive more traffic to your website. What everyone is not doing (yet) is writing content that they know will…
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WFG News
February 27, 2015

Sam DeBord: ‘If you try to leverage influence too much, you’ll diminish it’

Age: 38 Years in real estate: 10 Job title: Managing broker Location: Seattle Hours per week spent on social media: 10 Social media accounts: Facebook, Twitter, LinkedIn Target demographic: Homebuyers, industry supporters Average number of posts per day: Two posts; many more comments Which social channels do you work more? Just…
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WFG News
February 27, 2015

Century 21 Canada launches program to coach its agents up

About 8,200 agents affiliated with Century 21 Real Estate in Canada have the opportunity to get coached up with a new five-week, cloud-based training program. The weekly course, which costs $99 and will run as a webinar for an hour each Wednesday starting on March 18, will be taught by six real…
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