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The Latest News from WFG National Title Company
ryantate
151
WFG News
March 6, 2015

What are you contributing to the real estate ecosystem?

If you attended Real Estate Connect New York in January, then you heard Joanna Lord speak, and if you were like me, you were blown away by her. She is totally on my “people to watch list” (which keeps getting longer after every Connect event!). She has been immersed in branding,…
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ryantate
146
WFG News
March 6, 2015

10 free places to promote your real estate content

Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing for no reason. You should spend the same amount of time promoting your blog as you spend writing your posts. This strategy…
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ryantate
135
WFG News
March 5, 2015

4 ways to brand yourself to attract more real estate business

Pepsi or Coke? It’s one of the greatest rivalries in beverage history! Whichever side of the aisle you occupy, you’re not likely to cross over without some serious convincing. That’s because most of us are brand-loyal shoppers. Whether it’s soft drinks, shampoo or clothing — we all have our favorite brands,…
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ryantate
150
WFG News
March 5, 2015

3 things Realtors can learn from big-brand marketing

Nespresso doesn’t just sell coffee. In the brand’s new ad campaign, George Clooney sips the product on the terrace of a palatial European villa. The company called in famed French architect Francis Krempp to design its worldwide stable of luxury coffee boutiques where customers are treated like five-star hotel guests.…
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ryantate
181
WFG News
March 4, 2015

How I’m landing real estate sales with Instagram

This is a story about my personal quest into the world of Instagram. The push to grow my business via Instagram started one year ago — and, I’ll be honest, it was out of pure, competitive jealousy. I was hanging out at a friend’s house when I found out that his…
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ryantate
156
WFG News
March 4, 2015

Why portal changes will never affect top agents

There is a storm of confusion surrounding the Zillow-Trulia merger, especially when it comes to how the alliance will affect agents. You have to wonder how brokerages, MLSs (multiple listing services) and individual agents who feed listings into the two big portals are feeling about the idea that the leads…
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ryantate
148
WFG News
March 3, 2015

4 tips to prepare for busy spring sales season

Spring is closer than we think. The forecast might still include some snow and cold temperatures, but the calendar is moving forward. Many sellers feel that the spring market is the best time to place their home on the market, as buyer demand traditionally increases in the springtime. And with…
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ryantate
150
WFG News
March 3, 2015

Be clear, not clever, in your real estate Facebook ads

There are a lot of elements that go into setting up a real estate Facebook ad that will produce an astonishing return on investment. You have to target your audience, set your budget, use the right picture and write the ad! This can be a lot of work, and each…
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ryantate
150
WFG News
March 3, 2015

Lisa Archer: ‘Social media is about being social. Do that, and the business will come’

Age: 36 Years in real estate: Eight Job title: CEO, Live Love Homes Location: Charlotte, North Carolina (and seven more expansion cities around the United States) Hours per week spent on social media: Five Social media accounts: Too many to count. Facebook, Twitter, LinkedIn are just a handful. Target demographic: Anyone in my world.…
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ryantate
148
WFG News
March 3, 2015

How real estate agents can create market advantages using Zillow data

Opportunity, at times, cloaks itself in annoyance. Some real estate agents like to grumble about Zillow and their clients’ propensity to take the Zestimate and other data points as gospel. However, a website with the level of access and data-gathering power that Zillow has presents a real opportunity. One interesting…
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